Money and motivational activation
Arthur B. Markman, Serge Blok, John Dennis, Micah Goldwater, Kyungil Kim, Jeff Laux, Lisa Narvaez & Jon Rein
Behavioral and Brain Sciences 29 (2):190-190 (2006)
| Abstract | Different aspects of people's interactions with money are best conceptualized using the drug and tool theories. The key question is when these models of money are most likely to guide behavior. We suggest that the Drug Theory characterizes motivationally active uses of money and that the Tool Theory characterizes behavior in motivationally cool situations. (Published Online April 5 2006). | |||||||||
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