The placebo effect in popular culture

Science and Engineering Ethics 10 (1):37-42 (2004)
Abstract
This paper gives an overview of the placebo effect in popular culture, especially as it pertains to the work of authors Patrick O’Brian and Sinclair Lewis. The beloved physician as placebo, and the clinician scientist as villain are themes that respectively inform the novels, The Hundred Days and Arrowsmith. Excerpts from the novels, and from film show how the placebo effect, and the randomized clinical trial, have emerged into popular culture, and evolved over time.
Keywords placebo  placebo effect  randomized clinical trial  popular culture  literature  film
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