Journal of Mass Media Ethics 4 (1):5 – 20 (1989)
|Abstract||A serious retardant to development of a specifically public relations (PR) ethical philosophy is the tendency to retain a commitment uniquely journalistic? objectivity. Ivy Lee and Edward Bernays offered two ethical options or imperatives, based on objectivity or on advocacy. Public relations must accept a commitment to the ethics of persuasion in order to reduce a crippling inferiority complex and advance understanding of the profession by its practitioners as well as the public|
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Yungwook Kim (2003). Ethical Standards and Ideology Among Korean Public Relations Practitioners. Journal of Business Ethics 42 (3):209 - 223.
Hyo-Sook Kim (2005). Universalism Versus Relativism in Public Relations. Journal of Mass Media Ethics 20 (4):333 – 344.
David L. Martinson (1995). Ethical Public Relations Practitioners Must Not Ignore 'Public Interest'. Journal of Mass Media Ethics 10 (4):210 – 222.
Cornelius B. Pratt & Gerald W. McLaughlin (1989). Ethical Inclinations of Public Relations Majors. Journal of Mass Media Ethics 4 (1):68 – 91.
Elspeth Tilley (2005). The Ethics Pyramid: Making Ethics Unavoidable in the Public Relations Process. Journal of Mass Media Ethics 20 (4):305 – 320.
David L. Martinson (1994). Enlightened Self-Interest Fails as an Ethical Baseline in Public Relations. Journal of Mass Media Ethics 9 (2):100 – 108.
Shannon A. Bowen (2010). An Overview of the Public Relations Function. Business Expert Press.
Yi-Hui Huang (2001). Should a Public Relations Code of Ethics Be Enforced? Journal of Business Ethics 31 (3):259 - 270.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
Katie R. Place (2011). A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25 (3):226-245.
Added to index2009-03-04
Total downloads5 ( #169,830 of 722,699 )
Recent downloads (6 months)1 ( #60,006 of 722,699 )
How can I increase my downloads?