Ethical thought in public relations history: Seeking a relevant perspective

Journal of Mass Media Ethics 4 (1):5 – 20 (1989)
Abstract
A serious retardant to development of a specifically public relations (PR) ethical philosophy is the tendency to retain a commitment uniquely journalistic? objectivity. Ivy Lee and Edward Bernays offered two ethical options or imperatives, based on objectivity or on advocacy. Public relations must accept a commitment to the ethics of persuasion in order to reduce a crippling inferiority complex and advance understanding of the profession by its practitioners as well as the public
Keywords No keywords specified (fix it)
Categories (categorize this paper)
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
 
Download options
PhilPapers Archive


Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 11,449
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA
Bruce M. Swain (1978). Reporters' Ethics. Iowa State University Press.
Citations of this work BETA
Similar books and articles
Analytics

Monthly downloads

Added to index

2009-03-04

Total downloads

13 ( #123,217 of 1,102,631 )

Recent downloads (6 months)

7 ( #36,856 of 1,102,631 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Start a new thread
Order:
There  are no threads in this forum
Nothing in this forum yet.