David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Mass Media Ethics 4 (1):5 – 20 (1989)
A serious retardant to development of a specifically public relations (PR) ethical philosophy is the tendency to retain a commitment uniquely journalistic? objectivity. Ivy Lee and Edward Bernays offered two ethical options or imperatives, based on objectivity or on advocacy. Public relations must accept a commitment to the ethics of persuasion in order to reduce a crippling inferiority complex and advance understanding of the profession by its practitioners as well as the public
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References found in this work BETA
H. Eugene Goodwin (1983). Groping for Ethics in Journalism. Iowa State University Press.
Bruce M. Swain (1978). Reporters' Ethics. Iowa State University Press.
Citations of this work BETA
Kati Tusinski Berg (2012). The Ethics of Lobbying: Testing an Ethical Framework for Advocacy in Public Relations. Journal of Mass Media Ethics 27 (2):97 - 114.
S. L. Harrison (1990). Pedagogical Ethics for Public Relations and Advertising. Journal of Mass Media Ethics 5 (4):256 – 262.
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