Graduate studies at Western
OUP USA (1997)
|Abstract||To hand down the wisdom he had gained from years of battles, more than two millenia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's (or `the revered general's') tactics and strategies can be successfully applied to modern business situations. Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's original translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation (`Win All Without Fighting'), how to attack a competitor's weak points (`Avoid Strength and Strike Weakness'), and how to maximize the power of market information for competitive advantage (`Deception and Foreknowledge'). He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition (`Shape Your Opponent'), and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, Kmart, MTV, Otis Elevator, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage. Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today.|
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
|Buy the book||$16.75 new (78% off) $51.99 direct from Amazon (30% off) Amazon page|
|Through your library||Configure|
Similar books and articles
Blaine McCormick (2001). Make Money, Not War: A Brief Critique of Sun Tzu's the Art of War. [REVIEW] Journal of Business Ethics 29 (3):285 - 286.
Niccolò Machiavelli (2008). The Prince & the Art of War: The Classic Works of Niccolò Machiavelli and Sun Tzu. Limitless Press.
Ovid K. Wong (2008). Pivotal Strategies for the Educational Leader: The Importance of Sun Tzu's the Art of War. Rowman & Littlefield Education.
Sik-Fun Lee, The Use of Chinese Philosophies to Assist Achievement of World-Class Business Excellence.
John A. Parnell (2004). Variations in Strategic Philosophy Among American and Mexican Managers. Journal of Business Ethics 50 (3):267-278.
Kuan Feng (1971). A Study of Sun Tzu's Philosophical Thought on the Military. Contemporary Chinese Thought 2 (3):116-157.
Shen Yu-Ting (1979). On Appraisal of the Kung-Sun Lung Tzu. Contemporary Chinese Thought 10 (3):20-27.
Long Gongsun (1952/1973). The Works of Kung-Sun Lung-Tzu. Westport, Conn.,Hyperion Press.
Joseph Heath (2007). An Adversarial Ethic for Business: Or When Sun-Tzu Met the Stakeholder. [REVIEW] Journal of Business Ethics 72 (4):359 - 374.
Siao-Fang Sun (1953). Chuang-Tzŭ's Theory of Truth. Philosophy East and West 3 (2):137-146.
Kurtis Hagen (1996). A Chinese Critique on Western Ways of Warfare. Asian Philosophy 6 (3):207 – 217.
Irving Goh (2011). Chuang Tzu's Becoming-Animal. Philosophy East and West 61 (1):110-133.
T. A. Hemphill (2004). Antitrust, Dynamic Competition, and Business Ethics. Journal of Business Ethics 50 (2):127-135.
Chung-ying Cheng & Richard H. Swain (1970). Logic and Ontology in the Chih Wu Lun of Kung-Sun Lung Tzu. Philosophy East and West 20 (2):137-154.
Added to index2012-01-31
Total downloads4 ( #189,470 of 740,333 )
Recent downloads (6 months)1 ( #61,960 of 740,333 )
How can I increase my downloads?