Business ethics and doing what one ought to do

Journal of Business Ethics 13 (2):149 - 153 (1994)
Abstract
There are situations in human life where the failure to perform a certain act can be morally blameworthy and at the same time not constitute the failure of moral duty or obligation. While traditional approaches to ethics have not acknowledged the possibility of these acts, recent contributions to the literature have made a strong and convincing case for their existence. Here I explain the nature of these acts, present some examples of these acts as they might arise in one''s business or professional life, and point out the importance of recognizing and performing these acts for those who wish to practice good ethics in their business or professional lives.
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