The role of strategic conversations with stakeholders in the formation of corporate social responsibility strategy

Journal of Business Ethics 69 (2):195 - 205 (2006)
Abstract
This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of strategic conversations, will minimize future stakeholder concerns and enhance CSR strategy making. In addition, suggestions for future research are offered to enable a better understanding of effective strategic conversation processes in CSR strategy making and the resulting performance outcomes
Keywords boundary spanning employees  corporate social responsibility strategy  stakeholders  strategic conversations
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