The Mainstreamisation of Cultural Diversity: The Corporates, Media and Similarisation of Publics in India
Graduate studies at Western
Journal for Communication and Culture 2 (2):139-159 (2012)
|Abstract||India has been known for its diverse cultures and communities. But in the contemporary economic and social setup where global cultural and economic ideologies dominate markets, media and every aspect of the social life, the paper asks if the notion of cultural diversity is intact in the contemporary India. Culture is certainly not static but what about diversity, is it transforming as well alongside as cultures around the world assimilate, as many argue? Does the profit driven market and media logic nurture diversity? In investigating cultural diversity, the paper argues that diversity is in the process of mainstreamisation as a result of similarisation of consumption of products, meanings and messages resulting in the reduction and simplification of diversity, as one is becoming the simulation of the other. It concludes that Indian society is in rapid transition from a diverse society to a post-diverse society which presents us with both unprecedented challenges and possible opportunities.|
|Keywords||cultural diversity media imperialism globalisation modernisation Indian culture|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Peter Jones (1998). Political Theory and Cultural Diversity. Critical Review of International Social and Political Philosophy 1 (1):28-62.
J. -G. Bidima (2008). African Cultural Diversity in the Media. Diogenes 55 (4):122-133.
Mira Burri Nenova, Trade Versus Culture in the Digital Environment: An Old Conflict in Need of a New Definition.
Winston Licona & Universidad Rosario Business School Submittedelr, Notes of Regional Integration, Diversity and Cultural Development.
L. Cornu (2008). Trust, Strangeness and Hospitality. Diogenes 55 (4):15-26.
Karamjit S. Gill (2002). Knowledge Networking in Cross-Cultural Settings. AI and Society 16 (3):252-277.
Charles Hampden-Turner & Ginger Chih (2010). Dilemmas of Diversity: A New Paradigm of Integrating Diversity. World Futures 66 (3 & 4):192 – 218.
Charles Hampden-Turner & Ginger Chih (2011). Dilemmas Of Diversity: A New Paradigm of Integrating Diversity. World Futures 66 (3):192-218.
Dennis H. Wrong (1997). Cultural Relativism as Ideology. Critical Review 11 (2):291-300.
Rowan Cruft (2005). Human Rights, Individualism and Cultural Diversity. Critical Review of International Social and Political Philosophy 8 (3):265-287.
Tom Brislin & Nancy Williams (1996). Beyond Diversity: Expanding the Canon in Journalism Ethics. Journal of Mass Media Ethics 11 (1):16 – 27.
Added to index2012-12-01
Total downloads3 ( #213,434 of 722,946 )
Recent downloads (6 months)1 ( #61,087 of 722,946 )
How can I increase my downloads?