David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jonathan Jenkins Ichikawa
Jack Alan Reynolds
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Journal of Business Ethics 88 (2):395 - 412 (2009)
The huge amounts spent on store security and crime prevention worldwide, not only costs international businesses, but also amounts to a hidden tax on those law-binding consumers who bear higher prices. Most previous research has focused on shoplifting and ignored many other ways in which consumers cheat businesses. Using a hybrid of both qualitative research and survey approaches in four countries, an index of 37 activities was developed to examine consumers’ unethical activities across UK, US, France, and Austria. The findings indicate that around three quarters of consumers in all four countries can be classified as heavy offenders for these minor cheats. The paper argues that government agencies, marketers, and retailers should adopt more pro-active preventative approaches, rather than reactive loss limitation measures to combat unethical behavior.
|Keywords||consumers international misbehavior unethical latent class analysis|
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Citations of this work BETA
Omer Farooq, Marielle Payaud, Dwight Merunka & Pierre Valette-Florence (2013). The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms. [REVIEW] Journal of Business Ethics 125 (4):1-18.
Iain A. Davies, Zoe Lee & Ine Ahonkhai (2012). Do Consumers Care About Ethical-Luxury? Journal of Business Ethics 106 (1):37-51.
Gwang-Suk Kim, Grace Y. Lee & Kiwan Park (2010). A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands. Journal of Business Ethics 96 (4):589 - 611.
Leonidas C. Leonidou, Olga Kvasova, Constantinos N. Leonidou & Simos Chari (2013). Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics. [REVIEW] Journal of Business Ethics 112 (3):397-415.
Kyoko Fukukawa & Christine Ennew (2010). What We Believe Is Not Always What We Do: An Empirical Investigation Into Ethically Questionable Behavior in Consumption. [REVIEW] Journal of Business Ethics 91 (1):49 - 60.
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