David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 72 (4):323 - 333 (2007)
A normative criterion identifying the conditions for a desirable corporate reputation, “reputational optimality,” or “reputational bliss,” is described, and a case developed for its utility and reasonableness as a criterion to apply to real world phenomena. The paper discusses some behavioral patterns under alternative moral positions taken by observers and the firm, critiques some alternative moral principles, and considers some dynamics of moving toward, defending and maintaining, and breaching or breaking reputational bliss.
|Keywords||reputation moral positions normative criteria|
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References found in this work BETA
Michael C. Jensen (2002). Value Maximization, Stakeholder Theory, and the Corporate Objective Function. Business Ethics Quarterly 12 (2):235-256.
Jeanne M. Logsdon & Donna J. Wood (2002). Business Citizenship: From Domestic to Global Level of Analysis. Business Ethics Quarterly 12 (2):155-188.
Darryl Reed (2002). Employing Normative Stakeholder Theory in Developing Countries A Critical Theory Perspective. Business and Society 41 (2):166-207.
Citations of this work BETA
Frances Chua & Asheq Rahman (2011). Institutional Pressures and Ethical Reckoning by Business Corporations. Journal of Business Ethics 98 (2):307 - 329.
Carole L. Jurkiewicz & Robert A. Giacalone (forthcoming). Organizational Determinants of Ethical Dysfunctionality. Journal of Business Ethics.
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