Journal of Business Ethics 54 (2):149 - 161 (2004)
|Abstract||This paper addresses the question of the existence of corporate philanthropy. It proposes a framework for analysing corporate philanthropy along the dimensions of business/society interest and primary/secondary stakeholder focus. The framework is then applied in order to understand business involvement with the arts in the U.K. A unique dataset of 60 texts which describe different firms' involvement with the Arts is analysed using formal content analysis to uncover the motivations for business involvement. Cluster analysis is then used in order to identify motivational groupings. Two broad types of involvement are identified – advertisers and legitimators. Only in one case of the 60 is there the potential to observe pure altruism. The contribution of this paper is twofold. First, it provides a clear framework to understand the motivations for corporate giving and applies this using empirical data. Secondly, this research finds little evidence, if at all, of corporate philanthropy in the context of firms giving to the Arts in the U.K.|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Louis H. Amato & Christie H. Amato (2007). The Effects of Firm Size and Industry on Corporate Giving. Journal of Business Ethics 72 (3):229 - 241.
Betty S. Coffey & Jia Wang (1998). Board Diversity and Managerial Control as Predictors of Corporate Social Performance. Journal of Business Ethics 17 (14):1595-1603.
C. Chen Jennifer, M. Patten Dennis & W. Roberts Robin (2008). Corporate Charitable Contributions: A Corporate Social Performance or Legitimacy Strategy? Journal of Business Ethics 82 (1).
Jennifer C. Chen, Dennis M. Patten & Robin W. Roberts (2008). Corporate Charitable Contributions: A Corporate Social Performance or Legitimacy Strategy? Journal of Business Ethics 82 (1):131 - 144.
Bruce Seifert, Sara A. Morris & Barbara R. Bartkus (2003). Comparing Big Givers and Small Givers: Financial Correlates of Corporate Philanthropy. Journal of Business Ethics 45 (3):195 - 211.
Robert J. Williams (2003). Women on Corporate Boards of Directors and Their Influence on Corporate Philanthropy. Journal of Business Ethics 42 (1):1 - 10.
Carol M. Sánchez (2000). Motives for Corporate Philanthropy in El Salvador: Altruism and Political Legitimacy. Journal of Business Ethics 27 (4).
Joe M. Ricks & Jacqueline A. Williams (2005). Strategic Corporate Philanthropy: Addressing Frontline Talent Needs Through an Educational Giving Program. Journal of Business Ethics 60 (2):147 - 157.
Crawford Spence & Ian Thomson (2009). Resonance Tropes in Corporate Philanthropy Discourse. Business Ethics 18 (4):372-388.
Bette Ann Stead (1985). Corporate Giving: A Look at the Arts. Journal of Business Ethics 4 (3):215 - 222.
Added to index2009-01-28
Total downloads6 ( #145,498 of 549,007 )
Recent downloads (6 months)1 ( #63,261 of 549,007 )
How can I increase my downloads?