David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 54 (2):149 - 161 (2004)
This paper addresses the question of the existence of corporate philanthropy. It proposes a framework for analysing corporate philanthropy along the dimensions of business/society interest and primary/secondary stakeholder focus. The framework is then applied in order to understand business involvement with the arts in the U.K. A unique dataset of 60 texts which describe different firms' involvement with the Arts is analysed using formal content analysis to uncover the motivations for business involvement. Cluster analysis is then used in order to identify motivational groupings. Two broad types of involvement are identified – advertisers and legitimators. Only in one case of the 60 is there the potential to observe pure altruism. The contribution of this paper is twofold. First, it provides a clear framework to understand the motivations for corporate giving and applies this using empirical data. Secondly, this research finds little evidence, if at all, of corporate philanthropy in the context of firms giving to the Arts in the U.K.
|Keywords||Arts Charity Legitimacy Philanthropy Political Stakeholder|
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Citations of this work BETA
Peggy Simcic Brønn & Deborah Vidaver-Cohen (2009). Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line? [REVIEW] Journal of Business Ethics 87 (1):91 - 109.
Arthur Gautier & Anne-Claire Pache (forthcoming). Research on Corporate Philanthropy: A Review and Assessment. Journal of Business Ethics.
Klaus M. Leisinger (2007). Corporate Philanthropy: The “Top of the Pyramid”. Business and Society Review 112 (3):315-342.
Kellie Liket & Ana Simaens (2013). Battling the Devolution in the Research on Corporate Philanthropy. Journal of Business Ethics:1-24.
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