A Rhetoric of Motives

Review of Metaphysics 4 (3):439 - 443 (1951)
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Abstract

Burke approaches man in terms of human actions. His key concepts--elucidated at length in A Grammar of Motives --are act, scene, agent, agency, and purpose. Men are viewed as agents acting in a scene and using some agency for the accomplishment of some purpose. This is a "field" orientation of the sort found in George H. Mead's "philosophy of the act," in Edward C. Tolman's "purposive behaviorism," and in Talcott Parson's concept of "action-system." Burke makes many references to Mead, and his approach to man is very similar to Mead's in its stress upon the act, upon man as a symbol-using agent, and upon the forms of "identification" which role-taking makes possible. The focus of Burke's attention is, however, upon man's literary products as a mirror in which to behold the forms and complexity of human motivation. He is in effect telling us--and showing us--the importance of the study of man's most complex symbolic acts as a way of enriching our understanding of human nature. In the Rhetoric, humanistic material is penetratingly analysed in a way which supplements and broadens the conception of man gained from more narrowly scientific studies. In his discussion of the range and the principles of rhetoric Burke considers Cicero, Aristotle, Augustine, Bacon, Bentham, Marx, Carlyle, Empson, Veblen, Diderot, La Rochefoucauld, De Gourmont, Pascal, Ovid, Machiavelli, and Dante. Of his analyses of literary works the pages on Castiglione, Shakespere, Kafka, and Kierkegaard are very fine. That no student of man should neglect this humanistic material or this mode of linguistic analysis is convincingly attested by Burke's achievements.

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