Character and virtue ethics in international marketing: An agenda for managers, researchers and educators
Journal of Business Ethics 18 (1):107 - 124 (1999)
|Abstract||This article examines the applicability of character and virtue ethics to international marketing. The historical background of this field, dimensions of virtue ethics and its relationship to other ethical theories are explained. Five core virtues – integrity, fairness, trust, respect and empathy – are suggested as especially relevant for marketing in a multicultural and multinational context. Implications are drawn for marketing scholars, practitioners and educators.|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Yunxia Zhu (2009). Confucian Ethics Exhibited in the Discourse of Chinese Business and Marketing Communication. Journal of Business Ethics 88:517 - 528.
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Gene R. Laczniak & Patrick E. Murphy (1991). Fostering Ethical Marketing Decisions. Journal of Business Ethics 10 (4):259 - 271.
O. C. Ferrell (1999). An Assessment of the Proposed Academy of Marketing Science Code of Ethics for Marketing Educators. Journal of Business Ethics 19 (2):225 - 228.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
S. W. Kelley, O. C. Ferrell & S. J. Skinner (1990). Ethical Behavior Among Marketing Researchers: An Assessment of Selected Demographic Characteristics. Journal of Business Ethics 9 (8):681 - 688.
Praveen Aggarwal, Rajiv Vaidyanathan & Stephen Castleberry (2012). Managerial and Public Attitudes Toward Ethics in Marketing Research. Journal of Business Ethics 109 (4):463-481.
Bodo B. Schlegelmilch (1998). Marketing Ethics: An International Perspective. International Thomson Business Press.
Cathy L. Hartman & Caryn L. Beck-Dudley (1999). Marketing Strategies and the Search for Virtue: A Case Analysis of the Body Shop, International. Journal of Business Ethics 20 (3):249 - 263.
M. Joseph Sirgy, J. S. Johar & Tao Gao (2006). Toward a Code of Ethics for Marketing Educators. Journal of Business Ethics 63 (1):1 - 20.
Added to index2009-01-28
Total downloads55 ( #18,272 of 549,069 )
Recent downloads (6 months)1 ( #63,185 of 549,069 )
How can I increase my downloads?