Marketization of Education: An Ethical Dilemma [Book Review]

Journal of Business Ethics 105 (2):187-196 (2012)
The Marketing of Education has become epidemic. Business practices and principles now commonly suffuse the approach and administration of Higher Education in an attempt to make schools both more competitive and “branded.” This seems to be progressing without reference to the significant ethical challenges as well as the growing costs to society, students, and educators in pursuing a model with such inherent conflicts. The increased focus on narrowly defined degrees targeted to specific job requirements rather than the focus on raising the level of students’ ability to engage in more abstract and critical thinking is accelerating. The impact on student world views and the lack of engagement with meaningful and challenging discourse has severely impaired their ability to become both engaged and reflective. This model has also impacted faculty morale as concern with lack of academic rigor continues to grow. An ethical crisis has emerged within education internationally and intervention is urgently needed.
Keywords Education  Marketization of education  Ethics in education  College rankings  Enrollment management  Faculty morale  Merit-based aid
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DOI 10.1007/s10551-011-0958-y
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Grahame Lock & Chris Lorenz (2007). Revisiting the University Front. Studies in Philosophy and Education 26 (5):405-418.

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