Bias (and Heuristics)

The Wiley Blackwell Encyclopedia of Social Theory. Edited by Bryan S. Turner:143-145 (2018)
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Abstract

A cognitive bias is a pattern of deviation in our judgment or our processing of what we perceive. Its raison d'être is the evolutionary need to produce immediate judgments in order to adopt a position quickly in response to stimuli, problems, or situations that catch our attention for some reason. They have a social dimension because they are present in the interactions and decision-making processes of ordinary life. They can be understood to be an adaptive response to human inability to process all of the available information that we receive and selectively filter through biased reasoning or through procedures and heuristic rules.

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