What is an ecologically rational heuristic?

Behavioral and Brain Sciences 23 (5):759-760 (2000)
The notion of ecological rationality, although plausible, does not readily lead to testable predictions. This is illustrated with respect to heuristics in syllogistic reasoning. Several possible heuristics have been proposed but ecological rationality does not appear to offer a sensible rationale for choosing between these.
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DOI 10.1017/S0140525X00433443
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