David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 11 (12):921 - 932 (1992)
This article addresses the two main obstacles — ignorance and conflict — that block the pathway to ethically proper conduct, both generally in business and specifically in marketing. It begins with a brief examination of theories of the moral good which emphasizes the Greco-Roman humanistic tradition and the Judeo-Christian religious tradition. A professional code of ethics, such as the code of the American Marketing Association, is meaningful only if human beings are regarded as making moral judgments that, objectively speaking, are morally wrong, that is only when the code is considered a set of moral absolutes.Following that, the question of ignorance is dealt with utilizing the American Marketing Association code of ethics. The specific items in that code are related to the three central principles of economic justice: equivalence, contributive justice, and distributive justice. In the second section, the question of conflict is encountered in the context of four other ethical principles — double effect, culpability, good end and bad means, self-determination — that are likely to be helpful in dealing with two cases that are especially instructive because they are limiting cases: the dilemma and the hard case. The role of the hero or champion in conflicts is underscored.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Jeremiah Conway & John Houlihan (1982). The Real Estate Code of Ethics: Viable or Vaporous? [REVIEW] Journal of Business Ethics 1 (3):201 - 210.
O. C. Ferrell (1999). An Assessment of the Proposed Academy of Marketing Science Code of Ethics for Marketing Educators. Journal of Business Ethics 19 (2):225 - 228.
Anusorn Singhapakdi, Scott J. Vitell, C. P. Rao & David L. Kurtz (1999). Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making. [REVIEW] Journal of Business Ethics 21 (4):317 - 328.
Michael Davis (2003). What Can We Learn by Looking for the First Code of Professional Ethics? Theoretical Medicine and Bioethics 24 (5):433-454.
M. Joseph Sirgy, J. S. Johar & Tao Gao (2006). Toward a Code of Ethics for Marketing Educators. Journal of Business Ethics 63 (1):1 - 20.
Anthony Thompson & Mirella Fata (1997). Relating the Psychological Literature to American Psychological Association Ethical Standards. Ethics and Behavior 7 (1):79 – 88.
Mary Lyn Stoll (2002). The Ethics of Marketing Good Corporate Conduct. Journal of Business Ethics 41 (1-2):121 - 129.
Naresh K. Molhotra & Gina L. Miller (1999). Social Responsibility and the Marketing Educator: A Focus on Stakeholders, Ethical Theories, and Related Codes of Ethics. Journal of Business Ethics 19 (2):211 - 224.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Kumar C. Rallapalli (1999). A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics. Journal of Business Ethics 18 (1):125 - 137.
Added to index2009-01-28
Total downloads7 ( #213,601 of 1,681,636 )
Recent downloads (6 months)1 ( #183,751 of 1,681,636 )
How can I increase my downloads?