David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Mass Media Ethics 1 (1):43 – 49 (1985)
A review of the PRSA Code of Professional Standards reveals that despite the messianic strains of its originators, the code has become in part a public relations device to allow claims of adherence to virtue and in part a matter of constraining free competition. The author maintains that to date the code has not even helped the public relations of public relations. ?Responsibility to the public?; remains undefinable, but trust in individual ethical judgment becomes problematic when there is no common sense of what such responsibility entails. An effective public relations code must include not only pious sentiments, but painful penalties. What is needed are more ?'public relations watchers,?; monitoring the publicity and communication channels and blowing whistles when necessary. News media and trade journals should expose and bring shame to bear on unscrupulous PR practitioners, the essay concludes. In addition, two deeper types of changes are suggested. First, clear distinctions must be made between what is public and what is private information, so the tendency to deceive will be decreased. Second, PR people should return to a different understanding of the word ?truth?; than is common in contemporary culture, and rely upon objective truth and honest service rather than pandering to public opinion
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Citations of this work BETA
Richard L. Johannesen (1988). What Should We Teach About Formal Codes of Communication Ethics? Journal of Mass Media Ethics 3 (1):59 – 64.
John Webster (1986). The Publisher and Civic Activity: Civic Activism Dilemma. Journal of Mass Media Ethics 2 (1):41 – 47.
Similar books and articles
Cornelius B. Pratt (1991). Public Relations: The Empirical Research on Practitioner Ethics. [REVIEW] Journal of Business Ethics 10 (3):229 - 236.
Thomas H. Bivins (1989). Are Public Relations Texts Covering Ethics Adequately? Journal of Mass Media Ethics 4 (1):39 – 52.
David L. Martinson (1995). Ethical Public Relations Practitioners Must Not Ignore 'Public Interest'. Journal of Mass Media Ethics 10 (4):210 – 222.
Kathy Fitzpatrick & Candace Gauthier (2001). Toward a Professional Responsibility Theory of Public Relations Ethics. Journal of Mass Media Ethics 16 (2 & 3):193 – 212.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
Shannon A. Bowen (2010). An Overview of the Public Relations Function. Business Expert Press.
Kathy R. Fitzpatrick (2002). From Enforcement to Education: The Development of Prsa's Member Code of Ethics 2000. Journal of Mass Media Ethics 17 (2):111 – 135.
Thomas H. Bivins (1993). Public Relations, Professionalism, and the Public Interest. Journal of Business Ethics 12 (2):117 - 126.
Kathy R. Fitzpatrick (2002). Evolving Standards in Public Relations: A Historical Examination of Prsa's Codes of Ethics. Journal of Mass Media Ethics 17 (2):89 – 110.
Yi-Hui Huang (2001). Should a Public Relations Code of Ethics Be Enforced? Journal of Business Ethics 31 (3):259 - 270.
Sorry, there are not enough data points to plot this chart.
Added to index2009-03-04
Total downloads1 ( #454,238 of 1,100,106 )
Recent downloads (6 months)1 ( #304,144 of 1,100,106 )
How can I increase my downloads?