Proper experimental design and implementation are necessary conditions for a balanced social psychology

Behavioral and Brain Sciences 27 (3):352-353 (2004)
We applaud the authors' basic message. We note that the negative research emphasis is not special solely to social psychology and judgment and decision-making. We argue that the proposed integration of null hypothesis significance testing (NHST) and Bayesian analysis is promising but will ultimately succeed only if more attention is paid to proper experimental design and implementation.
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DOI 10.1017/S0140525X04470083
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