Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 112 (1):25-46 (2013)
This paper investigates the effects of Buddhist ethics on consumers’ materialism, that is, the propensity to attach a fundamental role to possessions. The literature shows that religion and religiosity influence various attitudes and behaviors of consumers, including their ethical beliefs and ethical decisions. However, most studies focus on general religiosity rather than on the specific doctrinal ethical tenets of religions. The current research focuses on Buddhism and argues that it can tame materialism directly, similar to other religions, and through the specific Buddhist ethical doctrines of the Four Immeasurables: compassion, loving kindness, empathetic joy, and equanimity. The empirical results show the following: (1) Buddhism reduces materialism directly and through some of the Four Immeasurables, and (2) despite the doctrine of non-existence of the self, positive emotions toward the self are still present, and the self absorbs the effects of Buddhist ethics on materialism. The latter finding suggests a “resistance of the self” that is coherent with the idea of a consumer who leverages the self to go beyond it.
|Keywords||Consumer behavior Materialism Consumer ethics Religion Buddhism|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
James A. Muncy & Jacqueline K. Eastman (1998). Materialism and Consumer Ethics: An Exploratory Study. [REVIEW] Journal of Business Ethics 17 (2):137-145.
Chun-Chen Huang, Long-Chuan Lu, Ching-Sing You & Szu-Wei Yen (2012). The Impacts of Ethical Ideology, Materialism, and Selected Demographics on Consumer Ethics: An Empirical Study in China. Ethics and Behavior 22 (4):315 - 331.
Helmut Schneider, John Krieger & Azra Bayraktar (2011). The Impact of Intrinsic Religiosity on Consumers' Ethical Beliefs: Does It Depend on the Type of Religion? A Comparison of Christian and Moslem Consumers in Germany and Turkey. [REVIEW] Journal of Business Ethics 102 (2):319-332.
Long-Chuan Lu & Chia-Ju Lu (2010). Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia. [REVIEW] Journal of Business Ethics 94 (2):193 - 210.
Scott J. Vitell & James Muncy (1992). Consumer Ethics: An Empirical Investigation of Factors Influencing Ethical Judgments of the Final Consumer. [REVIEW] Journal of Business Ethics 11 (8):585 - 597.
Mohammed Y. A. Rawwas (1996). Consumer Ethics: An Empirical Investigation of the Ethical Beliefs of Austrian Consumers. [REVIEW] Journal of Business Ethics 15 (9):1009 - 1019.
Scott J. Vitell, James R. Lumpkin & Mohammed Y. A. Rawwas (1991). Consumer Ethics: An Investigation of the Ethical Beliefs of Elderly Consumers. [REVIEW] Journal of Business Ethics 10 (5):365 - 375.
Charles Goodman (2009). Consequences of Compassion: An Interpretation and Defense of Buddhist Ethics. Oxford University Press.
Bronwyn Finnigan (2011). How Can a Buddha Come to Act?: The Possibility of a Buddhist Account of Ethical Agency. Philosophy East and West 61 (1):134-160.
Robert C. Erffmeyer, Bruce D. Keillor & Debbie Thorne LeClair (1999). An Empirical Investigation of Japanese Consumer Ethics. Journal of Business Ethics 18 (1):35 - 50.
Mohammed Y. A. Rawwas, Gordon L. Patzer & Scott J. Vitell (1998). A Cross-Cultural Investigation of the Ethical Values of Consumers: The Potential Effect of War and Civil Disruption. [REVIEW] Journal of Business Ethics 17 (4):435 - 448.
Mohammed Y. A. Rawwas, Scott J. Vitell & Jamal A. Al-Khatib (1994). Consumer Ethics: The Possible Effects of Terrorism and Civil Unrest on the Ethical Values of Consumers. [REVIEW] Journal of Business Ethics 13 (3):223 - 231.
Abhijit M. Patwardhan, Megan E. Keith & Scott J. Vitell (2012). Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States. [REVIEW] Journal of Business Ethics 110 (1):61-70.
Xinming Deng (2012). Understanding Consumer's Responses to Enterprise's Ethical Behaviors: An Investigation in China. [REVIEW] Journal of Business Ethics 107 (2):159-181.
Added to index2012-02-15
Total downloads13 ( #98,969 of 1,012,026 )
Recent downloads (6 months)3 ( #28,090 of 1,012,026 )
How can I increase my downloads?