David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jonathan Jenkins Ichikawa
Jack Alan Reynolds
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Journal of Business Ethics 110 (1):15-32 (2012)
In the context of the growing popularity of the ethical consumer movement and the appearance of different types of ethical collective communities, the current article explores the meanings drawn from the participation in Responsible Consumption Cooperatives. In existing research, the overriding focus has been on examining individual ethical consumer behaviour at the expense of advancing our understanding of how ethical consumers behave collectively. Hence, this article examines the meanings derived from participating in ethical consumer groups. A qualitative multi-method approach is adopted to increase the validity of findings. This includes focus groups, in-depth interviews, observation and document analysis. Results show that ethical consumption in a group project offers a greater sense of effectiveness and control when compared to individual actions. Furthermore, these groups facilitate the creation of a social circle and encourage new learning as a result of the social interaction that takes place in the ethical community of the cooperative.
|Keywords||Collective consumption Consumer empowerment Cooperatives Ethical consumption Ethical space Meanings of consumption Responsible consumption|
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Citations of this work BETA
Pamela Yeow, Alison Dean & Danielle Tucker (2013). Bags for Life: The Embedding of Ethical Consumerism. [REVIEW] Journal of Business Ethics 125 (1):1-13.
Nieves García-de-Frutos, José Manuel Ortega-Egea & Javier Martínez-del-Río (forthcoming). Anti-Consumption for Environmental Sustainability: Conceptualization, Review, and Multilevel Research Directions. Journal of Business Ethics.
Johanna Gummerus, Veronica Liljander & Reija Sihlman (forthcoming). Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior. Journal of Business Ethics.
Denise Baden & Swarna Prasad (2016). Applying Behavioural Theory to the Challenge of Sustainable Development: Using Hairdressers as Diffusers of More Sustainable Hair-Care Practices. Journal of Business Ethics 133 (2):335-349.
H. Onur Bodur, Kimberly M. Duval & Bianca Grohmann (2015). Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products. Journal of Business Ethics 129 (1):59-75.
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