David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics Education 2 (2):199-212 (2005)
“Hot seating” is a form of creative drama in which the participants play themselves but imagine themselves in someone else’s position, some taking the role of interrogators and others the role of persons in the “hot seat”. This paper documents the case of marketing students who dramatised an ethics enquiry supposedly held under the auspices of a professional marketing association to investigate breaches in its code of professional conduct. Interpretive research, in the form of a cartoon test, was employed to examine the contribution of the educational drama activity to student perceptions of learning within a role-playing experientially-based marketing unit at an Australian University. Findings reveal that students preferred the hot-seating exercise to conventional teaching methods in terms of enjoyment, “real-life” experience, new understandings of both marketing and ethics, and their motivation to learn more about marketing ethics implications for themselves, customers and the profession. Strategically, the convention was found to involve the students emotionally and intellectually with some intensity, while revealing that some students may be fearful of the drama or even over-stimulated by the sometimes tense and powerful environment.This pedagogical approach was also seen to be particularly suitable for instruction for the delicate, contentious and personal issues often raised by ethics
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Praveen Aggarwal, Rajiv Vaidyanathan & Stephen Castleberry (2012). Managerial and Public Attitudes Toward Ethics in Marketing Research. Journal of Business Ethics 109 (4):463-481.
Anusorn Singhapakdi, Scott J. Vitell, C. P. Rao & David L. Kurtz (1999). Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making. [REVIEW] Journal of Business Ethics 21 (4):317 - 328.
Kumar C. Rallapalli, Scott J. Vitell & Sheryl Szeinbach (2000). Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals. [REVIEW] Journal of Business Ethics 24 (1):65 - 75.
Charles D. Bodkin & Thomas H. Stevenson (2007). University Students' Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques. [REVIEW] Journal of Business Ethics 72 (3):207 - 228.
Anusorn Singhapakdi, C. P. Rao & Scott J. Vitell (1996). Ethical Decision Making: An Investigation of Services Marketing Professionals. [REVIEW] Journal of Business Ethics 15 (6):635 - 644.
J. Richard Shannon & Robert L. Berl (1997). Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions. [REVIEW] Journal of Business Ethics 16 (10):1059-1075.
O. C. Ferrell (1999). An Assessment of the Proposed Academy of Marketing Science Code of Ethics for Marketing Educators. Journal of Business Ethics 19 (2):225 - 228.
Tim Barnett, Ken Bass, Gene Brown & Frederic J. Hebert (1998). Ethical Ideology and the Ethical Judgments of Marketing Professionals. Journal of Business Ethics 17 (7):715-723.
Guijun Zhuang & Alex S. L. Tsang (2008). A Study on Ethically Problematic Selling Methods in China with a Broaden Concept of Gray-Marketing. Journal of Business Ethics 79 (1/2):85 - 101.
Guilherme D. Pires & John Stanton (2002). Ethnic Marketing Ethics. Journal of Business Ethics 36 (1-2):111 - 118.
Mohammad Saeed, Zafar U. Ahmed & Syeda-Masooda Mukhtar (2001). International Marketing Ethics From an Islamic Perspective: A Value-Maximization Approach. [REVIEW] Journal of Business Ethics 32 (2):127 - 142.
Carolin Plewa & Pascale Quester (2006). Case Development. Journal of Business Ethics Education 3:165-178.
Stella Kavali, Nikolaos Tzokas & Michael Saren (2001). Corporate Ethics: An Exploration of Contemporary Greece. [REVIEW] Journal of Business Ethics 30 (1):87 - 104.
Michael P. Coyne & Janice M. Traflet (2008). Ethical Issues Related to the Mass Marketing of Securities. Journal of Business Ethics 78 (1-2):193 - 198.
Paul J. Hensel & Alan J. Dubinsky (1986). Ethical Dilemmas in Marketing: A Rationale. [REVIEW] Journal of Business Ethics 5 (1):63 - 67.
Added to index2012-03-18
Total downloads2 ( #359,909 of 1,099,562 )
Recent downloads (6 months)1 ( #300,754 of 1,099,562 )
How can I increase my downloads?