David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 16 (4):425-433 (1997)
This inquiry analyzed the extent to which television commercials used mature models, relative to younger models. It also analyzed the extent to which commercials portrayed the elderly in a favorable or an unfavorable manner. The study used content analysis to test twelve hypotheses. The authors arrived at conclusions relating to the depiction of mature individuals in television commercials and set forth various recommendations to advertisers, based on the analysis.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Douglas N. Walton (2007). Media Argumentation: Dialectic, Persuasion, and Rhetoric. Cambridge University Press.
Robin T. Peterson (1994). Depiction of Idealized Youth Lifestyles in Magazine Advertisements: A Content Analysis. [REVIEW] Journal of Business Ethics 13 (4):259 - 269.
Shaheen Borna, Joseph Chapman & Dennis Menezes (1993). Deceptive Nature of Dial-a-Porn Commercials and Public Policy Alternatives. Journal of Business Ethics 12 (7):503 - 509.
Stuart Nolan (2003). Box Clever: The Intelligence of Television. [REVIEW] AI and Society 17 (1):25-36.
Nicholas Cook (2000). Analysing Musical Multimedia. Oxford University Press.
Robin T. Peterson (1992). The Depiction of Senior Citizens in Magazine Advertisements: A Content Analysis. [REVIEW] Journal of Business Ethics 11 (9):701 - 706.
Robin T. Peterson (2008). Television Commercial Depiction of Learning Related Activities for High School Students. Business and Professional Ethics Journal 27 (1/4):55-73.
Robin T. Peterson (1991). Physical Environment Television Advertisement Themes: 1979 and 1989. [REVIEW] Journal of Business Ethics 10 (3):221 - 228.
Robin T. Peterson (2002). The Depiction of African American Children's Activities in Television Commercials: An Assessment. [REVIEW] Journal of Business Ethics 36 (4):303 - 313.
Robin T. Peterson (1998). The Portrayal of Children's Activities in Television Commercials: A Content Analysis. [REVIEW] Journal of Business Ethics 17 (14):1541-1549.
Added to index2009-01-28
Total downloads9 ( #180,249 of 1,679,445 )
Recent downloads (6 months)1 ( #182,904 of 1,679,445 )
How can I increase my downloads?