The depiction of african american children's activities in television commercials: An assessment [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 36 (4):303 - 313 (2002)
This study involved a content analysis of the degree of portrayal and the favoribility of portrayal of African American children, as they were cast in various roles. It was hypothesized that these children would be less frequently and less positively portrayed in scholarly than in other roles and that scholarly depiction would vary among product classes. The research results did not support the first two but did support the third hypothesis. Various implications of the findings were drawn.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Haseeb A. Shabbir, Michael R. Hyman, Jon Reast & Dayananda Palihawadana (2014). Deconstructing Subtle Racist Imagery in Television Ads. Journal of Business Ethics 123 (3):421-436.
Similar books and articles
Margaret J. Haefner (1991). Ethical Problems of Advertising to Children. Journal of Mass Media Ethics 6 (2):83 – 92.
Bernard Boxill (1997). Populism and Elitism in African-American Political Thought. Journal of Ethics 1 (3):209-238.
Herbert Spiegelberg (1992). Memories of My American Life for My American Children and Children's Children. Human Studies 15 (4):364 - 377.
Robin T. Peterson (1991). Physical Environment Television Advertisement Themes: 1979 and 1989. [REVIEW] Journal of Business Ethics 10 (3):221 - 228.
Robin T. Peterson (2008). Television Commercial Depiction of Learning Related Activities for High School Students. Business and Professional Ethics Journal 27 (1/4):55-73.
Robin T. Peterson & Douglas T. Ross (1997). A Content Analysis of the Portrayal of Mature Individuals in Television Commercials. Journal of Business Ethics 16 (4):425-433.
Robin T. Peterson (1994). Depiction of Idealized Youth Lifestyles in Magazine Advertisements: A Content Analysis. [REVIEW] Journal of Business Ethics 13 (4):259 - 269.
Robin T. Peterson (1998). The Portrayal of Children's Activities in Television Commercials: A Content Analysis. [REVIEW] Journal of Business Ethics 17 (14):1541-1549.
Added to index2009-01-28
Total downloads18 ( #193,990 of 1,789,994 )
Recent downloads (6 months)1 ( #424,764 of 1,789,994 )
How can I increase my downloads?