The depiction of african american children's activities in television commercials: An assessment [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 36 (4):303 - 313 (2002)
This study involved a content analysis of the degree of portrayal and the favoribility of portrayal of African American children, as they were cast in various roles. It was hypothesized that these children would be less frequently and less positively portrayed in scholarly than in other roles and that scholarly depiction would vary among product classes. The research results did not support the first two but did support the third hypothesis. Various implications of the findings were drawn.
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Citations of this work BETA
Haseeb A. Shabbir, Michael R. Hyman, Jon Reast & Dayananda Palihawadana (forthcoming). Deconstructing Subtle Racist Imagery in Television Ads. Journal of Business Ethics.
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