David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 17 (14):1541-1549 (1998)
This study used a content analysis of television commercials to analyze the depiction of pre-teens and teens. It uncovered evidence that children are not often depicted in scholastic roles in the commercials. Further, it found that when children are shown in these roles, the portrayal is frequently not favorable. Various implications of the findings and recommendations to advertisers are set forth. Foremost among these is that television commercials do not seem to be assisting in forming positive attitudes toward scholastic activities. More favorable depictions could improve the image of scholarly activity and assist in reducing criticisms of television advertising Advertiser's who seek action prescriptions as to how they might ethically depict children can benefit from applications of the study results to their creative efforts.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
No citations found.
Similar books and articles
Bert van Oers (2005). The Potentials of Imagination. Inquiry 24 (4):5-18.
Margaret J. Haefner (1991). Ethical Problems of Advertising to Children. Journal of Mass Media Ethics 6 (2):83 – 92.
Jenn Burleson Mackay (2008). Journalist Reliance on Teens and Children. Journal of Mass Media Ethics 23 (2):126 – 140.
Robin T. Peterson (1991). Physical Environment Television Advertisement Themes: 1979 and 1989. [REVIEW] Journal of Business Ethics 10 (3):221 - 228.
Robin T. Peterson (1994). Depiction of Idealized Youth Lifestyles in Magazine Advertisements: A Content Analysis. [REVIEW] Journal of Business Ethics 13 (4):259 - 269.
Robin T. Peterson (2008). Television Commercial Depiction of Learning Related Activities for High School Students. Business and Professional Ethics Journal 27 (1/4):55-73.
Robin T. Peterson (2002). The Depiction of African American Children's Activities in Television Commercials: An Assessment. [REVIEW] Journal of Business Ethics 36 (4):303 - 313.
Robin T. Peterson & Douglas T. Ross (1997). A Content Analysis of the Portrayal of Mature Individuals in Television Commercials. Journal of Business Ethics 16 (4):425-433.
Added to index2009-01-28
Total downloads13 ( #189,928 of 1,725,622 )
Recent downloads (6 months)1 ( #349,437 of 1,725,622 )
How can I increase my downloads?