A framework for understanding corporate social responsibility programs as a continuum: An exploratory study [Book Review]

Journal of Business Ethics 70 (2):125 - 140 (2007)
Corporate Social Responsibility (CSR) programs are increasingly popular corporate marketing strategies. This paper argues that CSR programs can fall along a continuum between two endpoints: Institutionalized programs and Promotional programs. This classification is based on an exploratory study examining the variance of four responses from the consumer stakeholder group toward these two categories of CSR. Institutionalized CSR programs are argued to be most effective at increasing customer loyalty, enhancing attitude toward the company, and decreasing consumer skepticism. Promotional CSR programs are argued to be more effective at generating purchase intent. Ethical and managerial implications of these preliminary findings are discussed.
Keywords Corporate social responsibility  cause-related marketing  customer loyalty  satisfaction  stakeholder theory  skepticism
Categories (categorize this paper)
DOI 10.2307/25075278
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
Download options
PhilPapers Archive

Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 16,707
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA

View all 10 references / Add more references

Citations of this work BETA

View all 23 citations / Add more citations

Similar books and articles

Monthly downloads

Added to index


Total downloads

36 ( #91,119 of 1,726,249 )

Recent downloads (6 months)

7 ( #99,332 of 1,726,249 )

How can I increase my downloads?

My notes
Sign in to use this feature

Start a new thread
There  are no threads in this forum
Nothing in this forum yet.