Journal of Business Ethics 13 (6):455 - 468 (1994)
|Abstract||F. P. Bishop argues that the ethical standard for advertising practitioners must be utilitarian. Indeed, the utilitarian theory of ethics in decision-making has traditionally been the preference of U.S. advertising practitioners. This article, therefore, argues that the U.S. advertising industry''s de-emphasis of deontological ethics is a reason for its continuing struggle with unfavorable public perceptions of its ethics — and credibility. The perceptions of four scenarios on advertising ethics and the analyses of the openended responses of 174 members of the American Advertising Federation to those scenarios suggest that advertising practitioners need a stricter adherence to deontological ethics than is indicated in this study.|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Hyunsoo Park, Michael F. Weigold & Debbie M. Treise (1999). Advertising Ethics: South Korean and American Perceptions and Ideology. Journal of Mass Media Ethics 14 (2):95 – 106.
Israel D. Nebenzahl & Eugene D. Jaffe (1998). Ethical Dimensions of Advertising Executions. Journal of Business Ethics 17 (7):805 - 815.
Israel D. Nebenzhal & Eugene D. Jaffe (1998). Ethical Dimensioins of Advertising Executions. Journal of Business Ethics 17 (7):805-815.
David S. Waller (2002). Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising. Journal of Business Ethics 36 (4).
John Alan Cohan (2001). Towards a New Paradigm in the Ethics of Women's Advertising. Journal of Business Ethics 33 (4):323 - 337.
Elizabeth M. Tucker & Daniel A. Stout (1999). Teaching Ethics: The Moral Development of Educators. Journal of Mass Media Ethics 14 (2):107 – 118.
Joel J. Davis (1994). Good Ethics is Good for Business: Ethical Attributions and Response to Environmental Advertising. Journal of Business Ethics 13 (11):873 - 885.
John H. Crowley (1993). The Advertising Industry's Defense of its First Amendment Rights. Journal of Mass Media Ethics 8 (1):5 – 16.
Penny M. Simpson, Gene Brown & Robert E. Widing (1998). The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables. Journal of Business Ethics 17 (2):125-136.
E. Lincoln James, Cornelius B. Pratt & Tommy V. Smith (1994). Advertising Ethics: Practitioner and Student Perspectives. Journal of Mass Media Ethics 9 (2):69 – 83.
Added to index2009-01-28
Total downloads48 ( #22,378 of 549,070 )
Recent downloads (6 months)1 ( #63,185 of 549,070 )
How can I increase my downloads?