David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 10 (3):229 - 236 (1991)
An examination of the empirical literature on public relations ethics indicates serious doubts and concerns about the ethics of the public relations practice. Practitioners tend to perceive the ethics of their top management as higher than their own ethics, suggesting that top management (of which practitioners are a part) should be in the forefront of improving organizational and practitioner ethics.This article also discusses public relations practitioners' suggestions on how ethics in public relations can be improved. Sample members of the Public Relations Society of America most frequently suggest having ethics education, taking disciplinary action against violators of codes of ethics, and emphasizing professionalism of practitioners as strategies for improving practitioner ethics. This article also concludes that, because ethics education leads the list of suggestions, professional-development seminars and college-level courses might explore in further detail those ethics issues most common in the practice and might examine in group settings how the ethics of such issues are perceived by practitioners.
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References found in this work BETA
Richard J. George (1987). Teaching Business Ethics: Is There a Gap Between Rhetoric and Reality? [REVIEW] Journal of Business Ethics 6 (7):513 - 518.
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Citations of this work BETA
Mark S. Schwartz, Thomas W. Dunfee & Michael J. Kline (2005). Tone at the Top: An Ethics Code for Directors? [REVIEW] Journal of Business Ethics 58 (1-3):79 - 100.
Eyun-Jung Ki & Soo-Yeon Kim (2010). Ethics Statements of Public Relations Firms: What Do They Say? [REVIEW] Journal of Business Ethics 91 (2):223 - 236.
H. W. Love (1992). Communication, Accountability and Professional Discourse: The Interaction of Language Values and Ethical Values. [REVIEW] Journal of Business Ethics 11 (11):883-892.
Maureen Taylor & Aimei Yang (2015). Have Global Ethical Values Emerged in the Public Relations Industry? Evidence From National and International Professional Public Relations Associations. Journal of Business Ethics 130 (3):543-555.
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