David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 18 (1):125 - 137 (1999)
This paper provides a paradigm for evaluating the factors that affect the development of a global code of ethics in marketing. Based on a review of the literature pertaining to global codes of ethics, we examined the potential for the development and acceptance of a universal code of ethics in the international marketing arena. Towards that end, we suggest that any global code of ethics in marketing should consider two levels – normative guidelines and specific behaviors. A discussion detailing the factors that can impede the development of such a two-tiered code is included as well. Those factors being moral reasoning, organizational ethical climate, level of economic development and cultural dimensions. Finally, the feasibility and the possible outcomes of a global code of ethics in marketing is examined.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Curtis Clements, John D. Neill & O. Scott Stovall (2009). The Impact of Cultural Differences on the Convergence of International Accounting Codes of Ethics. Journal of Business Ethics 90 (3):383 - 391.
Similar books and articles
Janet Borgerson & Jonathan Schroeder (2002). Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation. European Journal of Marketing 36 (5/6):570-594.
O. C. Ferrell (1999). An Assessment of the Proposed Academy of Marketing Science Code of Ethics for Marketing Educators. Journal of Business Ethics 19 (2):225 - 228.
Naresh K. Molhotra & Gina L. Miller (1999). Social Responsibility and the Marketing Educator: A Focus on Stakeholders, Ethical Theories, and Related Codes of Ethics. Journal of Business Ethics 19 (2):211 - 224.
M. Joseph Sirgy, J. S. Johar & Tao Gao (2006). Toward a Code of Ethics for Marketing Educators. Journal of Business Ethics 63 (1):1 - 20.
Edward J. O'Boyle & Lyndon E. Dawson (1992). The American Marketing Association Code of Ethics: Instructions for Marketers. [REVIEW] Journal of Business Ethics 11 (12):921 - 932.
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Nader Asgary & Mark C. Mitschow (2002). Toward a Model for International Business Ethics. Journal of Business Ethics 36 (3):239 - 246.
Earl A. Molander (1987). A Paradigm for Design, Promulgation and Enforcement of Ethical Codes. Journal of Business Ethics 6 (8):619 - 631.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Kathy R. Fitzpatrick (2002). From Enforcement to Education: The Development of Prsa's Member Code of Ethics 2000. Journal of Mass Media Ethics 17 (2):111 – 135.
Added to index2009-01-28
Total downloads18 ( #92,649 of 1,101,125 )
Recent downloads (6 months)2 ( #177,118 of 1,101,125 )
How can I increase my downloads?