David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 24 (1):65 - 75 (2000)
This study explores the relationships among marketers' deontological norms and their personal values. Based on the review of theoretical works in the area of marketing, hypotheses concerning the relationships among marketers' norms and their personal values were developed and tested. Data were collected from 249 marketing professionals. Results from canonical correlation analysis generally indicate that marketers' norms can be partly explained by personal values. Marketers' pricing and distribution norms, information and contract norms, and norms pertaining to marketers' honesty and integrity were significantly related to the personal values emphasizing "excitement," "warm relationships with others," "fun and enjoyment in life," and "a sense of accomplishment.".
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Jesús Cambra-Fierro, Yolanda Polo-Redondo & Alan Wilson (2008). The Influence of an Organisation's Corporate Values on Employees Personal Buying Behaviour. Journal of Business Ethics 81 (1):157 - 167.
Nicholas McClaren, Stewart Adam & Andrea Vocino (2010). Investigating Socialization, Work-Related Norms, and the Ethical Perceptions of Marketing Practitioners. Journal of Business Ethics 96 (1):95 - 115.
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