Marketers' norms and personal values: An empirical study of marketing professionals
Journal of Business Ethics 24 (1):65 - 75 (2000)
| Abstract | This study explores the relationships among marketers' deontological norms and their personal values. Based on the review of theoretical works in the area of marketing, hypotheses concerning the relationships among marketers' norms and their personal values were developed and tested. Data were collected from 249 marketing professionals. Results from canonical correlation analysis generally indicate that marketers' norms can be partly explained by personal values. Marketers' pricing and distribution norms, information and contract norms, and norms pertaining to marketers' honesty and integrity were significantly related to the personal values emphasizing "excitement," "warm relationships with others," "fun and enjoyment in life," and "a sense of accomplishment.". | |||||||||
| Keywords | No keywords specified (fix it) | |||||||||
| Categories | ||||||||||
| Options |
|
|||||||||
Download options| PhilPapers Archive |
Upload a copy of this paper Check publisher's policy on self-archival Papers currently archived: 5,672 |
| External links |
 |
| Through your library | Configure |
Similar books and articlesSharyne Merritt (1991). Marketing Ethics and Education: Some Empirical Findings. Journal of Business Ethics 10 (8):625 - 632.
Dong-Jin Lee & M. Joseph Sirgy (1999). The Effect of Moral Philosophy and Ethnocentrism on Quality-of-Life Orientation in International Marketing: A Cross-Culturaal Comparison. Journal of Business Ethics 18 (1):73 - 89.
Saul Klein (1999). Marketing Norms Measurement: An International Validation and Comparison. Journal of Business Ethics 18 (1):65 - 72.
Michael H. Morris, Amy S. Marks, Jeffrey A. Allen & Newman S. Peery (1996). Modeling Ethical Attitudes and Behaviors Under Conditions of Environmental Turbulence: The Case of South Africa. Journal of Business Ethics 15 (10):1119 - 1130.
Anusorn Singhapakdi, C. P. Rao & Scott J. Vitell (1996). Ethical Decision Making: An Investigation of Services Marketing Professionals. Journal of Business Ethics 15 (6):635 - 644.
Janet Marta, Christina M. Heiss & Steven A. De Lurgio (2008). An Exploratory Comparison of Ethical Perceptions of Mexican and U.S. Marketers. Journal of Business Ethics 82 (3):539 - 555.
Ishmael P. Akaah & Daulatram Lund (1994). The Influence of Personal and Organizational Values on Marketing Professionals' Ethical Behavior. Journal of Business Ethics 13 (6):417 - 430.
Anusorn Singhapakdi, Janet K. Marta, Kumar C. Rallapalli & C. P. Rao (2000). Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study. Journal of Business Ethics 27 (4):305 - 319.
Anusorn Singhapakdi, Scott J. Vitell, C. P. Rao & David L. Kurtz (1999). Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making. Journal of Business Ethics 21 (4):317 - 328.
Anusorn Singhapakdi & Scott J. Vitell (1993). Personal and Professional Values Underlying the Ethical Judgments of Marketers. Journal of Business Ethics 12 (7):525 - 533.
Analytics
Monthly downloads |
Added to index2009-01-28Total downloads4 ( #178,586 of 549,046 )Recent downloads (6 months)1 ( #63,185 of 549,046 )How can I increase my downloads? |
My notes
Discussion
