An Introduction of Epistemology to Business Ethics: A Study of Marketing Middle-Managers [Book Review]
Graduate studies at Western
Journal of Business Ethics 117 (3):525-539 (2013)
|Abstract||A vast majority of marketing theory and research has focused on relativism and idealism in order to understand ethical behavior. However, making ethical assessments that in turn influence behavior is much more complicated than it appears. One of the most important developments in contemporary philosophy has been the renewed interest in epistemic virtue. Epistemologists contend that belief is an ethical process that is susceptible to the intellectual virtue or vice of one’s own life and personal experiences. Open-mindedness, curiosity, careful thinking, creativity, and intellectual courage are the foundations of epistemic virtues. Closed-mindedness, intellectual overconfidence, unimaginativeness, intellectual conformity, and wishful thinking are among epistemic vices. The purpose of this investigation is to introduce epistemology to marketing ethics by linking it to personal moral philosophies (idealism and relativism) and optimism to explain various ethically challenging organizational behaviors. The items of epistemology were developed and pretested by the lead author of this study. Structural equations (LISREL) analyses found that epistemic virtues and vices are better predictors of ethical behavior than were personal moral philosophies (idealism and relativism), and their influence on mild and severe levels of unethical behaviors was enhanced by the moderator variable, optimism. Implications are designed to develop suggestions for improving ethical behavior in the workplace|
|Keywords||Epistemic virtues Epistemic vices Idealism Relativism Optimism Virtue theory Unethical organizational practices|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Robert W. Armstrong (1992). An Empirical Investigation of International Marketing Ethics: Problems Encountered by Australian Firms. [REVIEW] Journal of Business Ethics 11 (3):161 - 171.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
T. S. Chan & Robert W. Armstrong (1999). Comparative Ethical Report Card: A Study of Australian and Canadian Manager's Perceptions of International Marketing Ethics Problems. [REVIEW] Journal of Business Ethics 18 (1):3 - 15.
Gene R. Laczniak & Patrick E. Murphy (1991). Fostering Ethical Marketing Decisions. Journal of Business Ethics 10 (4):259 - 271.
Praveen Aggarwal, Rajiv Vaidyanathan & Stephen Castleberry (2012). Managerial and Public Attitudes Toward Ethics in Marketing Research. Journal of Business Ethics 109 (4):463-481.
Victoria Bush, Alan J. Bush & Linda Orr (2010). Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation. [REVIEW] Journal of Business Ethics 95 (2):239 - 257.
Chiaki Nakano (1997). A Survey Study of Japanese Managers' Views of Business Ethics. Journal of Business Ethics 16 (16):1737-1751.
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Eleanor O.’Higgins & Bairbre Kelleher (2005). Comparative Perspectives on the Ethical Orientations of Human Resources, Marketing and Finance Functional Managers. Journal of Business Ethics 56 (3):275 - 288.
Eleanor O'Higgins & Bairbre Kelleher (2005). Comparative Perspectives on the Ethical Orientations of Human Resources, Marketing and Finance Functional Managers. Journal of Business Ethics 56 (3):275 - 288.
Bodo B. Schlegelmilch (1998). Marketing Ethics: An International Perspective. International Thomson Business Press.
N. Craig Smith (2001). Ethical Guidelines for Marketing Practice: A Reply to Gaski & Some Observations on the Role of Normative Marketing Ethics. [REVIEW] Journal of Business Ethics 32 (1):3 - 18.
M. G. Serap Ekin & S. Hande Tezölmez (1999). Business Ethics in Turkey: An Empirical Investigation with Special Emphasis on Gender. Journal of Business Ethics 18 (1):17 - 34.
Patrick E. Murphy (1999). Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators. [REVIEW] Journal of Business Ethics 18 (1):107 - 124.
Sharyne Merritt (1991). Marketing Ethics and Education: Some Empirical Findings. [REVIEW] Journal of Business Ethics 10 (8):625 - 632.
Sorry, there are not enough data points to plot this chart.
Added to index2012-11-09
Recent downloads (6 months)0
How can I increase my downloads?