Consumer ethics: An empirical investigation of the ethical beliefs of austrian consumers [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 15 (9):1009 - 1019 (1996)
Business and Marketing ethics have come to the forefront in recent years. While consumers have been surveyed regarding their perceptions of ethical business and marketing practices, research has been minimal with regard to their ethical beliefs and ideologies. In addition, no study has examined the ethical beliefs of Austrian consumers even though Austria maintains a unique status of political neutrality, nonalignment, stability, economic prosperity and geographical proximity to the East- and West-European countries. This research investigates the relationship between Machiavellianism, ethical ideology and ethical beliefs of Austrian consumers. The results indicate that Austrian consumers are mostly situationists who, while rejecting moral rules, judge the ethics of a behavior by the consequences and outcomes of the situation.
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Citations of this work BETA
Ricky Y. K. Chan, Y. H. Wong & T. K. P. Leung (2008). Applying Ethical Concepts to the Study of “Green” Consumer Behavior: An Analysis of Chinese Consumers' Intentions to Bring Their Own Shopping Bags. [REVIEW] Journal of Business Ethics 79 (4):469 - 481.
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. [REVIEW] Journal of Business Ethics 93 (1):1 - 19.
Bahtışen Kavak, Eda Gürel, Canan Eryiğit & Öznur Özkan Tektaş (2009). Examining the Effects of Moral Development Level, Self-Concept, and Self-Monitoring on Consumers' Ethical Attitudes. Journal of Business Ethics 88 (1):115 - 135.
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Zhiqiang Liu, Fue Zeng & Chenting Su (2009). Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence From China. Journal of Business Ethics 88 (3):483 - 496.
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