Legitimacy-Seeking Organizational Strategies in Controversial Industries: A Case Study Analysis and a Bidimensional Model
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 118 (1):139-153 (2013)
Controversial industry sectors, such as alcohol, gambling, and tobacco, though long-established, suffer organizational legitimacy problems. The authors consider various strategies used to seek organizational legitimacy in the U.K. casino gambling market. The findings are based on a detailed, multistakeholder case study pertaining to a failed bid for a regional supercasino. They suggest four generic strategies for seeking organizational legitimacy in this highly complex context: construing, earning, bargaining, and capturing, as well as pathways that combine these strategies. The case analysis and proposed bidimensional model of generic legitimacy-seeking strategies contribute to limited literature on organizational legitimacy in controversial industry sectors. In addition, beyond organizations active in controversial contexts, this study and its implications are useful for individuals and organizations supporting or opposing the organizational legitimacy of organizations in controversial industries.
|Keywords||Case study Casino Controversial industry Corporate social responsibility Legitimacy Stakeholders|
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Citations of this work BETA
Chengli Shu, Kevin Z. Zhou, Yazhen Xiao & Shanxing Gao (forthcoming). How Green Management Influences Product Innovation in China: The Role of Institutional Benefits. Journal of Business Ethics.
Peter Seele & Irina Lock (2015). Instrumental and/or Deliberative? A Typology of CSR Communication Tools. Journal of Business Ethics 131 (2):401-414.
Tiffany Cheng Han Leung & Robin Stanley Snell (forthcoming). Attraction or Distraction? Corporate Social Responsibility in Macao’s Gambling Industry. Journal of Business Ethics.
Anjum Fayyaz, Peter Lund-Thomsen & Adam Lindgreen (forthcoming). Industrial Clusters and CSR in Developing Countries: The Role of International Donor Funding. Journal of Business Ethics.
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