David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Agricultural and Environmental Ethics 7 (2):157-172 (1994)
All major journalism ethical codes explicitly state that journalists should protect editorial copy from undue influence by outside sources. However, much of the previous research on agricultural information has concentrated on what information various media communicate (gatekeeping studies) or communication's role in increasing innovation adoption (diffusion studies). Few studies have concentrated specifically on organizational and structural constraints that might adversely affect agricultural journalists' ethical standards; those that have, focus largely on farm magazines. A study of newspaper reporters who cover agricultural news found that the most pressing ethical concern is the effect of advertiser (agri-business) pressure on editorial copy, and that their concerns in general parallel those of farm magazine writers and editors. The majority reported being in situations in which they might be exposed to advertiser pressure, including pressures to change or withhold editorial copy. Large minorities suggested that advertising pressures affect the overall environment in which agricultural journalists work, and more than one in ten said they allow advertiser pressures to influence editorial decisions. The newspaper reporters who cover agricultural beats showed slightly more resistance to advertiser pressure than did farm magazine editors in a parallel study.
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References found in this work BETA
Paul E. Kostyu (1990). Doing What is Right: Teaching Ethics in Journalism Programs. Journal of Mass Media Ethics 5 (1):45 – 58.
Philip Meyer (1987/1991). Ethical Journalism: A Guide for Students, Practitioners, and Consumers. University Press of America.
Ann Reisner (1992). An Activist Press: The Farm Press's Coverage of the Animal Rights Movement. [REVIEW] Agriculture and Human Values 9 (2):38-53.
Ann E. Reisner & Robert G. Hays (1989). Media Ethics and Agriculture: Advertiser Demands Challenge Farm Press's Ethical Practices. Agriculture and Human Values 6 (4):40-46.
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