David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Mass Media Ethics 27 (3):163-176 (2012)
John Rawls's ?veil of ignorance? approach to ethical decision making is a staple in mass media ethics literature, but Rawls's overarching theory of distributive justice receives less consideration in public relations ethics than in other communication disciplines. Public relations ethicists who describe the veil often divorce it from Rawls's original intention. This paper describes Rawls's theory; its uses and misuses in contemporary discussions of public relations ethics; six reasons why the veil seems to be a difficult fit for public relations practitioners; and Rawlsian considerations in the context of three commonly accepted public relations models.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
W. D. Ross (2002). The Right and the Good. Clarendon Press.
Amartya Sen (2009). The Idea of Justice. Belknap Press of Harvard University Press.
Jürgen Habermas (1998). Between Facts and Norms: Contributions to a Discourse Theory of Law and Democracy. The MIT Press.
Elisabet Garriga & Domènec Melé (2004). Corporate Social Responsibility Theories: Mapping the Territory. [REVIEW] Journal of Business Ethics 53 (1-2):51-71.
John Rawls (2009/2005). A Theory of Justice. In Steven M. Cahn (ed.), Philosophy and Rhetoric. Oxford University Press 133-135.
Citations of this work BETA
Charles Marsh (2014). Public Relations as a Quest for Justice: Resource Dependency, Reputation, and the Philosophy of David Hume. Journal of Mass Media Ethics 29 (4):210-224.
Similar books and articles
Shannon A. Bowen (2010). An Overview of the Public Relations Function. Business Expert Press.
Katie R. Place (2011). A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25 (3):226-245.
Kathy Fitzpatrick & Candace Gauthier (2001). Toward a Professional Responsibility Theory of Public Relations Ethics. Journal of Mass Media Ethics 16 (2 & 3):193 – 212.
Thomas H. Bivins (1989). Are Public Relations Texts Covering Ethics Adequately? Journal of Mass Media Ethics 4 (1):39 – 52.
James H. Bissland & Terry Lynn Rentner (1989). Education's Role in Professionalizing Public Relations: A Progress Report. Journal of Mass Media Ethics 4 (1):92 – 105.
Thomas H. Bivins (1987). Applying Ethical Theory to Public Relations. Journal of Business Ethics 6 (3):195 - 200.
David L. Martinson (1995). Ethical Public Relations Practitioners Must Not Ignore 'Public Interest'. Journal of Mass Media Ethics 10 (4):210 – 222.
Henry Shue (2002). Rawls and the Outlaws. Politics, Philosophy and Economics 1 (3):307-323.
Kevin Stoker & Megan Stoker (2012). The Paradox of Public Interest: How Serving Individual Superior Interests Fulfill Public Relations' Obligation to the Public Interest. Journal of Mass Media Ethics 27 (1):31-45.
Elspeth Tilley (2005). The Ethics Pyramid: Making Ethics Unavoidable in the Public Relations Process. Journal of Mass Media Ethics 20 (4):305 – 320.
James P. Sterba (1999). Reconciling Public Reason and Religious Values. Social Theory and Practice 25 (1):1-28.
Micah Lott (2006). Restraint on Reasons and Reasons for Restraint: A Problem for Rawls' Ideal of Public Reason. Pacific Philosophical Quarterly 87 (1):75–95.
Hyo-Sook Kim (2005). Universalism Versus Relativism in Public Relations. Journal of Mass Media Ethics 20 (4):333 – 344.
Yi-Hui Huang (2001). Should a Public Relations Code of Ethics Be Enforced? Journal of Business Ethics 31 (3):259 - 270.
Added to index2012-08-11
Total downloads4 ( #530,960 of 1,789,926 )
Recent downloads (6 months)1 ( #423,018 of 1,789,926 )
How can I increase my downloads?