David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Science and Engineering Ethics 6 (4):553-557 (2000)
The public communication of science and technology has become increasingly important over the last several decades. However, understanding the audience that receives this information remains the weak link in the science communication process. This essay provides a brief review of some of the issues involved, discusses results from an audience-based study, and suggests some strategies that both scientists and journalists can use to modify media coverage in ways that can help audiences better understand major public issues that involve science and technology.
|Keywords||audiences public interest of science public understanding of science science journalism science communication science news mass media|
|Categories||categorize this paper)|
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Citations of this work BETA
Lisa N. Geller (2000). Commentary on “Seeds of Discontent: Expert Opinion, Mass Media Message, and the Public Image of Agricultural Biotechnology” (Priest and Gillespie). Science and Engineering Ethics 6 (4):541-542.
Jinnie M. Garreu & Stephanie J. Bird (2000). Ethical Issues in Communicating Science. Science and Engineering Ethics 6 (4):435-442.
Professor Jinnie M. Garreu & Stephanie J. Bird (2000). Ethical Issues in Communicating Science. Science and Engineering Ethics 6 (4):435-442.
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