Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer's Attitude Toward the Internet and Consumer's Demographics [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 95 (3):373 - 391 (2010)
This study investigates the negative influence of consumer's perceptions of online retailer's deceptive practices (perceived deception) on consumer's relational variables (satisfaction and loyalty intentions to the online retailer). Also, the moderating role of product type (goods versus services), consumer's attitude toward the Internet, and consumer's demographics in the deception-relational outcomes link is considered. Data from 398 online consumers revealed that satisfaction totally mediated the influence of deception on loyalty. Furthermore, the deception-satisfaction link was moderated by all the hypothesized variables. Interestingly, a direct effect of deception on loyalty was found among more educated consumers, consumers who had a more positive attitude toward the Internet and consumers who had purchased a physical product. Implications for theory and management are discussed
|Keywords||perceived online deception consumer satisfaction loyalty intentions type of products moderating effects|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
Thomas L. Carson, Richard E. Wokutch & James E. Cox (1985). An Ethical Analysis of Deception in Advertising. Journal of Business Ethics 4 (2):93 - 104.
Peter Fleming & Stelios C. Zyglidopoulos (2008). The Escalation of Deception in Organizations. Journal of Business Ethics 81 (4):837 - 850.
M. R. Hyman (1990). Deception in Advertising: A Proposed Complex of Definitions for Researchers, Lawyers, and Regulators. International Journal of Advertising 9 (3):259--270.
Rhea Ingram, Steven J. Skinner & Valerie A. Taylor (2005). Consumers' Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment. [REVIEW] Journal of Business Ethics 62 (3):237 - 252.
Karen A. Jehn & Elizabeth D. Scott (2008). Perceptions of Deception: Making Sense of Responses to Employee Deceit. [REVIEW] Journal of Business Ethics 80 (2):327 - 347.
Citations of this work BETA
Isabel P. Riquelme & Sergio Román (2014). The Influence of Consumers' Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts. Journal of Business Ethics 119 (3):405-422.
Similar books and articles
Johannes Brinkmann (2004). Looking at Consumer Behavior in a Moral Perspective. Journal of Business Ethics 51 (2):129-141.
Abhijit M. Patwardhan, Megan E. Keith & Scott J. Vitell (2012). Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States. [REVIEW] Journal of Business Ethics 110 (1):61-70.
Jeri Lynn Jones & Karen L. Middleton (2007). Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability. [REVIEW] Journal of Business Ethics 70 (3):247 - 264.
Scott J. Vitell & Joseph G. P. Paolillo (2003). Consumer Ethics: The Role of Religiosity. [REVIEW] Journal of Business Ethics 46 (2):151 - 162.
Andrea J. S. Stanaland, May O. Lwin & Patrick E. Murphy (2011). Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility. Journal of Business Ethics 102 (1):47-55.
O. Freestone & V. Mitchell (2004). Generation Y Attitudes Towards E-Ethics and Internet-Related Misbehaviours. Journal of Business Ethics 54 (2):121 - 128.
Scott John Vitell, Jatinder J. Singh & Joseph G. P. Paolillo (2007). Consumers' Ethical Beliefs: The Roles of Money, Religiosity and Attitude Toward Business. [REVIEW] Journal of Business Ethics 73 (4):369 - 379.
Mei-Fang Chen, Ching-Ti Pan & Ming-Chuan Pan (2009). The Joint Moderating Impact of Moral Intensity and Moral Judgment on Consumer's Use Intention of Pirated Software. Journal of Business Ethics 90 (3):361 - 373.
Leonidas C. Leonidou, Olga Kvasova, Constantinos N. Leonidou & Simos Chari (2013). Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics. [REVIEW] Journal of Business Ethics 112 (3):397-415.
Yuan-Shuh Lii & Monle Lee (2012). Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm. [REVIEW] Journal of Business Ethics 105 (1):69-81.
Added to index2010-02-08
Total downloads4 ( #299,069 of 1,692,571 )
Recent downloads (6 months)2 ( #108,487 of 1,692,571 )
How can I increase my downloads?