Aristotle on the Virtues of Rhetoric

Review of Metaphysics 64 (4):715-733 (2011)
Abstract
Aristotle’s phronimos is a model of the virtues: he fuses sound practical reasoning with well formed desires. Among the skills of practical reasoning are those of finding the right words and arguments in the process of deliberation. As Aristotle puts it, virtue involves doing the right thing at the right time and for the right reason. Speaking well, saying the right thing in the right way is not limited to public oratory: it pervades practical life. Aristotle’s phronimos must acquire the habits that are engaged in rhetorical persuasion.
Keywords rhetoric  Aristotle  phronesis  virtue
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