David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 91 (2):207 - 221 (2010)
The concept of corporate social responsibility (CSR) has been widely investigated, but a generally accepted theoretical framework does not yet exist. This paper argues that the idiosyncrasies of large firms and SMEs explains the different approaches to CSR, and that the notion of social capital is a more useful way of understanding the CSR approach of SMEs, whereas stakeholder theory more closely addresses the CSR approach of large firms. Based on the extant literature, we present a comparison of large firm and SME idiosyncrasies suggesting that both consolidated and emerging strategic orientations toward responsible behaviours exist. Idiosyncrasies of large firms and SMEs are also discussed to provide an assessment of the firm’s strategic CSR orientation, suggesting the key drivers upon which CSR strategies must be based. A twofold consideration emerges. First, the CSR–SME relationship could be better explained if the notion of social capital is taken into account, but this should also be accompanied by a stakeholder view of the SME; second, social capital and stakeholder theory should be taken as alternative ways of explaining CSR in both large firms and SMEs.
|Keywords||corporate social responsibility (CSR) idiosyncrasies small and medium-sized enterprises (SMEs) social capital stakeholder theory|
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Citations of this work BETA
Francesco Perrini, Angeloantonio Russo, Antonio Tencati & Clodia Vurro (2011). Deconstructing the Relationship Between Corporate Social and Financial Performance. Journal of Business Ethics 102 (S1):59-76.
Alain Verbeke & Vincent Tung (2013). The Future of Stakeholder Management Theory: A Temporal Perspective. [REVIEW] Journal of Business Ethics 112 (3):529-543.
Kevin Morrell & Ian Clark (2010). Private Equity and the Public Good. Journal of Business Ethics 96 (2):249 - 263.
Simon Parry (2012). Going Green: The Evolution of Micro-Business Environmental Practices. Business Ethics 21 (2):220-237.
Chris Groves, Lori Frater, Robert Lee & Elen Stokes (2011). Is There Room at the Bottom for CSR? Corporate Social Responsibility and Nanotechnology in the UK. Journal of Business Ethics 101 (4):525-552.
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