David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 96 (2):317 - 338 (2010)
Fair Trade companies have pulled off an astonishing tour de force. Despite their relatively small size and lack of resources, they have managed to achieve considerable commercial success and, in so doing, have put the fair trade issue firmly onto industry agendas. We analyse the critical role played by social capital in this success and demonstrate the importance of values as an exploitable competitive asset. Our research raises some uncomfortable questions about whether fair trade has 'sold out' to the mainstream and whether these companies have any independent future or whether their ultimate success lies in the impact they have had on day-to-day trading behaviour
|Keywords||fair trade fairtrade social capital networks business ethics corporate values|
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References found in this work BETA
Iain A. Davies & Andrew Crane (2003). Ethical Decision Making in Fair Trade Companies. Journal of Business Ethics 45 (1-2):79 - 92.
Iain A. Davies, Bob Doherty & Simon Knox (2010). The Rise and Stall of a Fair Trade Pioneer: The Cafédirect Story. [REVIEW] Journal of Business Ethics 92 (1):127 - 147.
Ian Davies (2009). Latino Immigration and Social Change in the United States: Toward an Ethical Immigration Policy. [REVIEW] Journal of Business Ethics 88 (2):377 - 391.
Anil Hira & Jared Ferrie (2006). Fair Trade: Three Key Challenges for Reaching the Mainstream. [REVIEW] Journal of Business Ethics 63 (2):107 - 118.
Michael J. Maloni & Michael E. Brown (2006). Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry. [REVIEW] Journal of Business Ethics 68 (1):35 - 52.
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