International marketing ethics from an islamic perspective: A value-maximization approach [Book Review]
Graduate studies at Western
Journal of Business Ethics 32 (2):127 - 142 (2001)
|Abstract||International marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence to such ethical practices can help to elevate the standards of behavior and thus of living, of traders and consumers alike. Against this background, this paper endeavors to identify the salient features of the Islamic framework of International Marketing Ethics. In particular, it highlights the capabilities and strengths of this framework in creating and sustaining a strong ethical international marketing culture. At the heart of Islamic marketing is the principle of value-maximization based on equity and justice (constituting just dealing and fair play) for the wider welfare of the society. Selected key international marketing issues are examined from an Islamic perspective which, it is argued, if adhered to, can help to create a value-loaded global ethical marketing framework for MNCs in general, and establish harmony and meaningful cooperation between international marketers and Muslim target markets in particular.|
|Keywords||corporate responsibility corruption ethical behavior ethics Islam international marketing marketing mix regulatory institutions value-maximization|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Kumar C. Rallapalli (1999). A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics. Journal of Business Ethics 18 (1):125 - 137.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Bert van De Ven (2008). An Ethical Framework for the Marketing of Corporate Social Responsibility. Journal of Business Ethics 82 (2):339 - 352.
Cathy L. Hartman & Caryn L. Beck-Dudley (1999). Marketing Strategies and the Search for Virtue: A Case Analysis of the Body Shop, International. Journal of Business Ethics 20 (3):249 - 263.
Patrick E. Murphy (1999). Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators. [REVIEW] Journal of Business Ethics 18 (1):107 - 124.
Naresh K. Malhotra & Gina L. Miller (1998). An Integrated Model for Ethical Decisions in Marketing Research. Journal of Business Ethics 17 (3):263-280.
Laura Radulian (2005). Marketing of Harmful Products. International Corporate Responsibility Series 2:329-357.
Guilherme D. Pires & John Stanton (2002). Ethnic Marketing Ethics. Journal of Business Ethics 36 (1-2):111 - 118.
Sharyne Merritt (1991). Marketing Ethics and Education: Some Empirical Findings. [REVIEW] Journal of Business Ethics 10 (8):625 - 632.
Bodo B. Schlegelmilch (1998). Marketing Ethics: An International Perspective. International Thomson Business Press.
Added to index2009-01-28
Total downloads42 ( #31,789 of 739,404 )
Recent downloads (6 months)1 ( #61,680 of 739,404 )
How can I increase my downloads?