International marketing ethics from an islamic perspective: A value-maximization approach [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 32 (2):127 - 142 (2001)
International marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence to such ethical practices can help to elevate the standards of behavior and thus of living, of traders and consumers alike. Against this background, this paper endeavors to identify the salient features of the Islamic framework of International Marketing Ethics. In particular, it highlights the capabilities and strengths of this framework in creating and sustaining a strong ethical international marketing culture. At the heart of Islamic marketing is the principle of value-maximization based on equity and justice (constituting just dealing and fair play) for the wider welfare of the society. Selected key international marketing issues are examined from an Islamic perspective which, it is argued, if adhered to, can help to create a value-loaded global ethical marketing framework for MNCs in general, and establish harmony and meaningful cooperation between international marketers and Muslim target markets in particular.
|Keywords||corporate responsibility corruption ethical behavior ethics Islam international marketing marketing mix regulatory institutions value-maximization|
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Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. [REVIEW] Journal of Business Ethics 93 (1):1 - 19.
Rafik I. Beekun, Ramda Hamdy, James W. Westerman & Hassan R. HassabElnaby (2008). An Exploration of Ethical Decision-Making Processes in the United States and Egypt. Journal of Business Ethics 82 (3):587 - 605.
Khurram Khan, Muhammad Abbas, Asma Gul & Usman Raja (2013). Organizational Justice and Job Outcomes: Moderating Role of Islamic Work Ethic. Journal of Business Ethics:1-12.
Helmut Schneider, John Krieger & Azra Bayraktar (2011). The Impact of Intrinsic Religiosity on Consumers' Ethical Beliefs: Does It Depend on the Type of Religion? A Comparison of Christian and Moslem Consumers in Germany and Turkey. [REVIEW] Journal of Business Ethics 102 (2):319-332.
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