David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 36 (1-2):93 - 103 (2002)
This paper examines the advent of the Web as a critical media tool in the promotion and sale of goods to consumers and the ethical questions it raises that are issues of public policy. We examine four traditional ethical rationales that guide organizational decision-making – utilitarianism, distributive justice, moral rights of man and relativism, further characterized as "ends-based", "equity-based", "rules-based" and "comparison-based" rationales – and we apply them to four moral dilemmas attributed to the proliferation of dot.com companies as they relate to consumer welfare. We find that ethical rationale in the New Media is largely non-existent, and where it exists, it is primarily reactive and driven by utilitarian or relativistic reasoning. We attribute this condition to the newness of the industry and to its economic context, representing, as it does, many characteristics embodied in the concept of the "perfect market." We offer some remedies to improve ethical conduct by e-business.
|Keywords||e-business ethics e-commerce ethics ethics in decision-making internet ethical code internet privacy statements|
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Citations of this work BETA
Linda M. Sama & Victoria Shoaf (2008). Ethical Leadership for the Professions: Fostering a Moral Community. [REVIEW] Journal of Business Ethics 78 (1-2):39 - 46.
Sergio Román (2007). The Ethics of Online Retailing: A Scale Development and Validation From the Consumers' Perspective. [REVIEW] Journal of Business Ethics 72 (2):131 - 148.
Stephen Chen (2009). Corporate Responsibilities in Internet-Enabled Social Networks. Journal of Business Ethics 90 (4):523 - 536.
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Sergio Román & Pedro J. Cuestas (2008). The Perceptions of Consumers Regarding Online Retailers' Ethics and Their Relationship with Consumers' General Internet Expertise and Word of Mouth: A Preliminary Analysis. [REVIEW] Journal of Business Ethics 83 (4):641 - 656.
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