David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 16 (10):1011-1017 (1997)
In recent years, there has been heightened concern regarding the marketing of potentially harmful products (PHPs) to disadvantaged markets. Three issues which commonly dominate discussions in this controversy are: (1) the potential for exploitation of vulnerable markets, (2) the tradeoff between protection of disadvantaged consumers and their rights to make informed choices and (3) the appropriateness of using the commercial speech doctrine to settle the issue of targeting minority markets with PHPs. This paper examines the arguments raised in this debate so that interested parties will better appreciate the ethical complexity of marketing PHPs to minority segments.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. [REVIEW] Journal of Business Ethics 93 (1):1 - 19.
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics 93 (1):1-19.
Timothy Dewhirst, Wonkyong B. Lee, Geoffrey T. Fong & Pamela M. Ling (forthcoming). Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea. Journal of Business Ethics.
Similar books and articles
Michael P. Coyne & Janice M. Traflet (2008). Ethical Issues Related to the Mass Marketing of Securities. Journal of Business Ethics 78 (1-2):193 - 198.
Gene R. Laczniak & Patrick E. Murphy (1991). Fostering Ethical Marketing Decisions. Journal of Business Ethics 10 (4):259 - 271.
Luís Aráujo, John Finch & Hans Kjellberg (eds.) (2010). Reconnecting Marketing to Markets. Oxford University Press.
Mohammad Saeed, Zafar U. Ahmed & Syeda-Masooda Mukhtar (2001). International Marketing Ethics From an Islamic Perspective: A Value-Maximization Approach. [REVIEW] Journal of Business Ethics 32 (2):127 - 142.
Naresh K. Malhotra & Gina L. Miller (1998). An Integrated Model for Ethical Decisions in Marketing Research. Journal of Business Ethics 17 (3):263-280.
Gene R. Laczniak & Patrick E. Murphy (2006). Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions. Business Ethics Quarterly 16 (3):313-322.
Laura Radulian (2005). Marketing of Harmful Products. International Corporate Responsibility Series 2:329-357.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Guilherme D. Pires & John Stanton (2002). Ethnic Marketing Ethics. Journal of Business Ethics 36 (1-2):111 - 118.
Michelle Inness, Julian Barling, Keith Rogers & Nick Turner (2008). De-Marketing Tobacco Through Price Changes and Consumer Attempts Quit Smoking. Journal of Business Ethics 77 (4):405 - 416.
Added to index2009-01-28
Total downloads6 ( #454,224 of 1,792,834 )
Recent downloads (6 months)1 ( #464,764 of 1,792,834 )
How can I increase my downloads?