David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 93 (1):1 - 19 (2010)
Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to keep abreast of developments in the field. In order to address these challenges, our paper provides a comprehensive review of the literature on marketing ethics over almost 50 years, offers a citation analysis and develops a unique marketing ethics impact factor (MEIF). We contribute to the field in three important ways. First, we present a state-of-the-art picture of marketing ethics research. This provides an account of the research focus in each decade, assesses the importance of specific topics in the debate and identifies existing research gaps. Second, we identify the most influential papers and researchers in the marketing ethics area. Third, we evaluate the most important journals in terms of their impact on marketing ethics. To this end, we have developed an MEIF. This improves our ability to judge a journal's influence on this particular sub-discipline
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References found in this work BETA
W. D. Ross (2002). The Right and the Good. Clarendon Press.
John Rawls (1971). A Theory of Justice. Harvard University Press.
David M. Rasmussen, Jurgen Habermas, Christian Lenhardt & Shierry Weber Nicholsen (1993). Moral Consciousness and Communicative Action. Philosophical Quarterly 43 (173):571.
Scott J. Vitell & James Muncy (1992). Consumer Ethics: An Empirical Investigation of Factors Influencing Ethical Judgments of the Final Consumer. [REVIEW] Journal of Business Ethics 11 (8):585 - 597.
Scott J. Vitell, James R. Lumpkin & Mohammed Y. A. Rawwas (1991). Consumer Ethics: An Investigation of the Ethical Beliefs of Elderly Consumers. [REVIEW] Journal of Business Ethics 10 (5):365 - 375.
Citations of this work BETA
Scott J. Vitell (2015). A Case for Consumer Social Responsibility : Including a Selected Review of Consumer Ethics/Social Responsibility Research. Journal of Business Ethics 130 (4):767-774.
Leonidas C. Leonidou, Olga Kvasova, Constantinos N. Leonidou & Simos Chari (2013). Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics. [REVIEW] Journal of Business Ethics 112 (3):397-415.
Joëlle Vanhamme, Adam Lindgreen, Jon Reast & Nathalie van Popering (2012). To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing. Journal of Business Ethics 109 (3):259-274.
Rafi M. M. I. Chowdhury & Mario Fernando (2013). The Relationships of Empathy, Moral Identity and Cynicism with Consumers' Ethical Beliefs: The Mediating Role of Moral Disengagement. [REVIEW] Journal of Business Ethics 124 (4):1-18.
Rajshekhar G. Javalgi & La Toya M. Russell (forthcoming). International Marketing Ethics: A Literature Review and Research Agenda. Journal of Business Ethics.
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