David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 93 (1):1 - 19 (2010)
Faced with an ever-growing number of ethical marketing issues and uncertainty about the impact of specialized ethics journals, researchers are struggling to keep abreast of developments in the field. In order to address these challenges, our paper provides a comprehensive review of the literature on marketing ethics over almost 50 years, offers a citation analysis and develops a unique marketing ethics impact factor (MEIF). We contribute to the field in three important ways. First, we present a state-of-the-art picture of marketing ethics research. This provides an account of the research focus in each decade, assesses the importance of specific topics in the debate and identifies existing research gaps. Second, we identify the most influential papers and researchers in the marketing ethics area. Third, we evaluate the most important journals in terms of their impact on marketing ethics. To this end, we have developed an MEIF. This improves our ability to judge a journal's influence on this particular sub-discipline
|Keywords||impact factor literature review marketing ethics top journals top researchers|
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References found in this work BETA
Robert W. Armstrong (1996). The Relationship Between Culture and Perception of Ethical Problems in International Marketing. Journal of Business Ethics 15 (11):1199 - 1208.
Suzeanne Benet, Robert E. Pitts & Michael La Tour (1993). The Appropriateness of Fear Appeal Use for Health Care Marketing to the Elderly: Is It OK to Scare Granny? Journal of Business Ethics 12 (1):45 - 55.
Victoria D. Bush, Beverly T. Venable & Alan J. Bush (2000). Ethics and Marketing on This Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns. [REVIEW] Journal of Business Ethics 23 (3):237 - 248.
Erin Cavusgil (2007). Merck and Vioxx: An Examination of an Ethical Decision-Making Model. [REVIEW] Journal of Business Ethics 76 (4):451 - 461.
Joel J. Davis (1992). Ethics and Environmental Marketing. Journal of Business Ethics 11 (2):81 - 87.
Citations of this work BETA
Joëlle Vanhamme, Adam Lindgreen, Jon Reast & Nathalie Popering (2012). To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing. Journal of Business Ethics 109 (3):259-274.
Leonidas C. Leonidou, Olga Kvasova, Constantinos N. Leonidou & Simos Chari (2013). Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics. [REVIEW] Journal of Business Ethics 112 (3):397-415.
Rafi M. M. I. Chowdhury & Mario Fernando (2013). The Relationships of Empathy, Moral Identity and Cynicism with Consumers' Ethical Beliefs: The Mediating Role of Moral Disengagement. [REVIEW] Journal of Business Ethics:1-18.
Joëlle Vanhamme, Adam Lindgreen, Jon Reast & Nathalie van Popering (2012). To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing. Journal of Business Ethics 109 (3):259-274.
Karine Charry, Patrick Pelsmacker & Claude L. Pecheux (forthcoming). How Does Perceived Effectiveness Affect Adults' Ethical Acceptance of Anti-Obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going. Journal of Business Ethics.
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