Marketing Ethics: An International Perspective

International Thomson Business Press (1998)
Abstract
pt. I. Fundamentals of marketing ethics -- pt. II. Ethics in international marketing practice : cases -- pt. III. Readings in international marketing ethics -- pt. IV. Business ethics resources.
Keywords Business ethics  Marketing Moral and ethical aspects
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Call number HF5387.S344 1998
ISBN(s) 186152191X   9781861521910
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