David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 114 (3):473-488 (2013)
Individual and collective ethical stances regarding ethical consumption and related outcomes are usually seen as both a form of concern about extant market offerings and as opportunities to develop new offerings. In this sense, demand and supply are traditionally portrayed as interacting dialectically on the basis of extant business models. In general, this perspective implicitly assumes the juxtaposition of demand side ethical stances and supply side corporate initiatives. The Eataly story describes, however, a different approach to market transformation; in this case a company and a social movement (Slow Food) have negotiated and collaborated prior to initiating a new business model. This collaboration process and its outcomes are described, focusing specifically on ordinary Eataly customers’ and Slow Food members’ reactions. Given that Eataly can be regarded as a case of mainstreaming, ordinary customers seem satisfied with the new offering and the Slow Food support for the initiative; the more purist members of the Slow Food movement had critical concerns, however, as happened in similar conditions, according to literature, with regard to Fair Trade. The Slow Food endorsement of the new venture has also been observed from the attitude–behaviour gap perspective, as it contributed to addressing the factors affecting the gap between attitudes and actual behaviours. Extensive qualitative data were collected and analysed over a 3-year period. The main study implications refer to the ways in which companies and social movements could interact to co-design new business models, as well as outlining consumers’ attitudes and behaviours towards such new offerings
|Keywords||Attitude–behaviour gap Case study Ethical consumption Participative business model Slow Food Social movements|
|Categories||categorize this paper)|
|Through your library||Configure|
Similar books and articles
Michael A. Long & Douglas L. Murray (2013). Ethical Consumption, Values Convergence/Divergence and Community Development. Journal of Agricultural and Environmental Ethics 26 (2):351-375.
Lawrence J. Lad (2010). The Food Industry and Sustainability. Proceedings of the International Association for Business and Society 21:121-123.
Iain A. Davies, Zoe Lee & Ine Ahonkhai (2012). Do Consumers Care About Ethical-Luxury? Journal of Business Ethics 106 (1):37-51.
Sena S. De Silva & Giovanni M. Turchini (2008). Towards Understanding the Impacts of the Pet Food Industry on World Fish and Seafood Supplies. Journal of Agricultural and Environmental Ethics 21 (5):459-467.
Michael J. Maloni & Michael E. Brown (2006). Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry. [REVIEW] Journal of Business Ethics 68 (1):35 - 52.
Aysen Bakir & Scott J. Vitell (2010). The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint. [REVIEW] Journal of Business Ethics 91 (2):299 - 311.
Robert W. Cooper & Garry L. Frank (2002). Ethical Challenges in the Two Main Segments of the Insurance Industry: Key Considerations in the Evolving Financial Services Marketplace. [REVIEW] Journal of Business Ethics 36 (1-2):5 - 20.
Lucio Lamberti & Emanuele Lettieri (2009). Csr Practices and Corporate Strategy: Evidence From a Longitudinal Case Study. [REVIEW] Journal of Business Ethics 87 (2):153 - 168.
Judith Schrempf & Guido Palazzo (2011). How to Create the Ethical Consumer. Proceedings of the International Association for Business and Society 22:532-543.
Androniki Panteli, Janet Stack & Harvie Ramsay (1999). Gender and Professional Ethics in the IT Industry. Journal of Business Ethics 22 (1):51 - 61.
Antonio Tencati & Laszlo Zsolnai (2012). Collaborative Enterprise and Sustainability: The Case of Slow Food. [REVIEW] Journal of Business Ethics 110 (3):345-354.
Daniel Sperling (2010). Food Law, Ethics, and Food Safety Regulation: Roles, Justifications, and Expected Limits. [REVIEW] Journal of Agricultural and Environmental Ethics 23 (3):267-278.
Marshall Schminke & Maureen L. Ambrose (1997). Asymmetric Perceptions of Ethical Frameworks of Men and Women in Business and Nonbusiness Settings. Journal of Business Ethics 16 (7):719-729.
David L. Mathison (1988). Business Ethics Cases and Decision Models: A Call for Relevancy in the Classroom. [REVIEW] Journal of Business Ethics 7 (10):777 - 782.
Hanna Schösler, Joop de Boer & Jan J. Boersema (2013). The Organic Food Philosophy: A Qualitative Exploration of the Practices, Values, and Beliefs of Dutch Organic Consumers Within a Cultural–Historical Frame. [REVIEW] Journal of Agricultural and Environmental Ethics 26 (2):439-460.
Added to index2012-06-08
Total downloads2 ( #254,377 of 1,006,375 )
Recent downloads (6 months)1 ( #64,735 of 1,006,375 )
How can I increase my downloads?