The association of ethical judgment of advertising and selected advertising effectiveness response variables
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 17 (2):125-136 (1998)
This study examines the potential effects of unethically perceived advertising executionson consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.
|Keywords||No keywords specified (fix it)|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Peter E. Mudrack & E. Sharon Mason (2013). Ethical Judgments: What Do We Know, Where Do We Go? [REVIEW] Journal of Business Ethics 115 (3):575-597.
Sanjay Putrevu & Krist Swimberghek (2013). The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals. Journal of Business Ethics 115 (2):351-365.
Karine Charry, Patrick Pelsmacker & Claude L. Pecheux (forthcoming). How Does Perceived Effectiveness Affect Adults' Ethical Acceptance of Anti-Obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going. Journal of Business Ethics.
Similar books and articles
Thomas L. Carson, Richard E. Wokutch & James E. Cox (1985). An Ethical Analysis of Deception in Advertising. Journal of Business Ethics 4 (2):93 - 104.
David S. Waller (2002). Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising. Journal of Business Ethics 36 (4):347 - 354.
Joel J. Davis (1994). Good Ethics is Good for Business: Ethical Attributions and Response to Environmental Advertising. [REVIEW] Journal of Business Ethics 13 (11):873 - 885.
Nancy K. Keith, Charles E. Pettijohn & Melissa S. Burnett (2003). An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees. Journal of Business Ethics 48 (3):251-265.
Aysen Bakir & Scott J. Vitell (2010). The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint. [REVIEW] Journal of Business Ethics 91 (2):299 - 311.
Fred K. Beard (2003). College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences. Journal of Business Ethics 48 (3):217-228.
John Alan Cohan (2001). Towards a New Paradigm in the Ethics of Women's Advertising. Journal of Business Ethics 33 (4):323 - 337.
Jin Seong Park & Jean M. Grow (2008). The Social Reality of Depression: Dtc Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression. [REVIEW] Journal of Business Ethics 79 (4):379 - 393.
Ker-Tah Hsu (2012). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW] Journal of Business Ethics 109 (2):189-201.
Cornelius B. Pratt & E. Lincoln James (1994). Advertising Ethics: A Contextual Response Based on Classical Ethical Theory. [REVIEW] Journal of Business Ethics 13 (6):455 - 468.
Added to index2009-01-28
Total downloads18 ( #97,167 of 1,100,122 )
Recent downloads (6 months)3 ( #127,217 of 1,100,122 )
How can I increase my downloads?