The association of ethical judgment of advertising and selected advertising effectiveness response variables
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 17 (2):125-136 (1998)
This study examines the potential effects of unethically perceived advertising executionson consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
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