The association of ethical judgment of advertising and selected advertising effectiveness response variables
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 17 (2):125-136 (1998)
This study examines the potential effects of unethically perceived advertising executionson consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
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Peter E. Mudrack & E. Sharon Mason (2013). Ethical Judgments: What Do We Know, Where Do We Go? [REVIEW] Journal of Business Ethics 115 (3):575-597.
Sanjay Putrevu & Krist Swimberghek (2013). The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals. Journal of Business Ethics 115 (2):351-365.
Karine Charry, Patrick Pelsmacker & Claude L. Pecheux (forthcoming). How Does Perceived Effectiveness Affect Adults' Ethical Acceptance of Anti-Obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going. Journal of Business Ethics.
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