Ethics gap: Comparing marketers with consumers on important determinants of ethical decision-making [Book Review]

Journal of Business Ethics 21 (4):317 - 328 (1999)
Studies in marketing ethics often revealed that ethical gaps do exist between marketers and other groups in society. The existence of these ethical gaps could be extremely counterproductive for marketing management. In order to effectively narrow these gaps, a marketing manager must first have a better understanding of causes of these gaps. To this end, this study compares marketing professionals with consumers on some important determinants of the ethical decision-making process. In particular, the marketers and consumers were compared with respect to their personal moral philosophies and ethical perceptions in marketing situations. The data were obtained from a national survey of the practitioner members of the American Marketing Association and members of a consumer panel of a major southern university in the United States. The results generally indicate that marketing professionals are different from consumers with respect to some of the determinants of ethical decisions investigated. Some important managerial implications based on these findings were discussed.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
Download options
PhilPapers Archive

Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 9,351
External links
  • Through your library Configure
    References found in this work BETA

    No references found.

    Citations of this work BETA
    Similar books and articles
    Guilherme D. Pires & John Stanton (2002). Ethnic Marketing Ethics. Journal of Business Ethics 36 (1-2):111 - 118.
    C. B. Bhattacharya (2010). Marketing's Consequences. Business Ethics Quarterly 20 (4):617-641.

    Monthly downloads

    Added to index


    Total downloads

    12 ( #106,398 of 1,088,374 )

    Recent downloads (6 months)

    1 ( #69,601 of 1,088,374 )

    How can I increase my downloads?

    My notes
    Sign in to use this feature

    Start a new thread
    There  are no threads in this forum
    Nothing in this forum yet.