David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
Learn more about PhilPapers
Journal of Business Ethics 68 (4):363 - 379 (2006)
This paper investigates how specific notions of gender and ethnicity are integrated into diversity discourses presented on 241 top European company websites. Large European companies increasingly disclose equality and diversity policies in statements on websites. Such statements may be used to promote an ethical image of the company in terms of how well it manages diversity and guards against discrimination. In this paper, we argue that diversity statement discourses are important as they play a key part in socially constructing how diversity should be regarded in the company by minority and majority groups, as well as indicating corporate values to external stakeholders (investors, government, community, press etc.). Sometimes, the notions of gender or ethnic diversity are positioned as a liability in need of protection, whilst in others, as a source of competitive advantage. We find evidence of use of discursive tools such as problematisation, rationalisation, fixation, reframing and naturalisation of the notions of gender and ethnic diversity, reinforced by use of symbols, such as statistics, photographs, membership badges and awards. Few statements directly associate gender and ethnic diversity with enhanced corporate performance. We found that diversity statements sometimes appear to reinforce existing business stereotypes of women and people from ethnic minorities, and in a few discourses, create new ones, particularly evident in photographs illustrating the diversity web pages.
|Keywords||diversity gender ethnicity discourse corporate websites Europe|
|Categories||categorize this paper)|
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
|Through your library|
References found in this work BETA
No references found.
Citations of this work BETA
Mehdi Nekhili & Hayette Gatfaoui (2013). Are Demographic Attributes and Firm Characteristics Drivers of Gender Diversity? Investigating Women's Positions on French Boards of Directors. Journal of Business Ethics 118 (2):227-249.
Similar books and articles
Chandran Kukathas (2002). Equality and Diversity. Politics, Philosophy and Economics 1 (2):185-212.
Kevin Campbell & Antonio Mínguez-Vera (2008). Gender Diversity in the Boardroom and Firm Financial Performance. Journal of Business Ethics 83 (3):435 - 451.
Charles Hampden-Turner & Ginger Chih (2010). Dilemmas of Diversity: A New Paradigm of Integrating Diversity. World Futures 66 (3 & 4):192 – 218.
Charles Hampden-Turner & Ginger Chih (2011). Dilemmas Of Diversity: A New Paradigm of Integrating Diversity. World Futures 66 (3):192-218.
Stephen Bear, Noushi Rahman & Corinne Post (2010). The Impact of Board Diversity and Gender Composition on Corporate Social Responsibility and Firm Reputation. Journal of Business Ethics 97 (2):207 - 221.
Julie I. Siciliano (1996). The Relationship of Board Member Diversity to Organizational Performance. Journal of Business Ethics 15 (12):1313 - 1320.
Carlo Ricotta (2007). A Semantic Taxonomy for Diversity Measures. Acta Biotheoretica 55 (1).
I. Kalin (2011). Religion, Unity and Diversity. Philosophy and Social Criticism 37 (4):471-478.
Carlo Ricotta (2003). Additive Partition of Parametric Information and its Associated Β-Diversity Measure. Acta Biotheoretica 51 (2).
Ruth Mateos de Cabo, Ricardo Gimeno & María J. Nieto (2012). Gender Diversity on European Banks' Boards of Directors. Journal of Business Ethics 109 (2):145-162.
Added to index2009-01-28
Total downloads15 ( #112,867 of 1,100,143 )
Recent downloads (6 months)8 ( #33,348 of 1,100,143 )
How can I increase my downloads?