Toward a code of ethics for marketing educators
Journal of Business Ethics 63 (1):1 - 20 (2006)
| Abstract | This paper builds on previous work by Sirgy, M. J. (1999), Journal of Business Ethics 19, 193–206, dealing with issues of code of conduct of marketing educators. Sirgy developed a discussion document outlining a semblance of what might be construed as a code of ethics for marketing educators. The discussion document was debated and accompanied by three commentaries (Ferrell, O. C.: 1999, Journal of Business Ethics 19, 225–228; Kurtz, D. L.: 1999, Journal of Business Ethics 19, 207–209; Malhotra, N. and G. L. Miller: 1999, Journal of Business Ethics 19, 211–224). One conclusion derived from the discussion document and the commentaries is the need to develop a code of ethics involving behaviors that most marketing educators find morally unacceptable. The current paper reports on a descriptive study involving a survey of marketing educators in which survey respondents were asked to rate the extent to which certain behaviors are deemed acceptable or unacceptable. The results of the survey identified certain behaviors deemed unacceptable by the vast majority of survey respondents. This evidence of hypernorms (a concept derived from social contract theory) within the community of marketing educators was used to propose an initial code of ethics. | |||||||||
| Keywords | No keywords specified (fix it) | |||||||||
| Categories | ||||||||||
| Options |
|
|||||||||
Download options| PhilPapers Archive |
Upload a copy of this paper Check publisher's policy on self-archival Papers currently archived: 5,709 |
| External links |
 |
| Through your library | Configure |
Similar books and articlesP. X. Monaghan (2010). A Novel Interpretation of Plato's Theory of Forms. Metaphysica 11 (1):63-78.
H. E. Baber (1987). How Bad Is Rape? Hypatia 2 (2):125 - 138.
Dale Hample, Bing Han & David Payne (2010). The Aggressiveness of Playful Arguments. Argumentation 24 (4):405-421.
Kumar C. Rallapalli (1999). A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics. Journal of Business Ethics 18 (1):125 - 137.
Tao Gao, Philip Siegel, J. S. Johar & M. Joseph Sirgy (2008). A Survey of Management Educators' Perceptions of Unethical Faculty Behavior. Journal of Academic Ethics 6 (2).
O. C. Ferrell (1999). An Assessment of the Proposed Academy of Marketing Science Code of Ethics for Marketing Educators. Journal of Business Ethics 19 (2):225 - 228.
M. Joseph Sirgy (1999). Social Responsibility and the Marketing Educator: A Discussion Document. Journal of Business Ethics 19 (2):193 - 206.
Naresh K. Molhotra & Gina L. Miller (1999). Social Responsibility and the Marketing Educator: A Focus on Stakeholders, Ethical Theories, and Related Codes of Ethics. Journal of Business Ethics 19 (2):211 - 224.
M. Joseph Sirgy, Philip H. Siegel & J. S. Johar (2005). Toward a Code of Ethics for Accounting Educators. Journal of Business Ethics 61 (3):215 - 234.
Analytics
Monthly downloads |
Added to index2009-01-28Total downloads7 ( #133,637 of 549,754 )Recent downloads (6 months)0How can I increase my downloads? |
My notes
Discussion
