Journal of Business Ethics 77 (4):377 - 403 (2008)
|Abstract||In this article we build on the program of research in well-being marketing by further conceptualizing and refining the conceptual domain of the concept of consumer well-being (CWB). We then argue that well-being marketing is a business philosophy grounded in business ethics. We show how this philosophy is an ethical extension of relationship marketing (stakeholder theory in business ethics) and is superior to transactional marketing (a business philosophy grounded in the principles of consumer sovereignty). Additionally, we argue that well-being marketing is based on duty ethics concepts, specifically the duty of beneficence and non-maleficence. Subsequently, we show how the well-being concept guides marketing decisions for consumer goods firms.|
|Keywords||No keywords specified (fix it)|
|Through your library||Configure|
Similar books and articles
Janet Borgerson & Jonathan Schroeder (2002). Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation. European Journal of Marketing 36 (5/6):570-594.
Sharyne Merritt (1991). Marketing Ethics and Education: Some Empirical Findings. Journal of Business Ethics 10 (8):625 - 632.
Donald P. Robin (1991). Epistemological Structures in Marketing. Business Ethics Quarterly 1 (2):185-200.
Victoria Bush, Alan J. Bush & Linda Orr (forthcoming). Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation. Journal of Business Ethics.
Bodo B. Schlegelmilch (1998). Marketing Ethics: An International Perspective. International Thomson Business Press.
John M. T. Balmer, Shaun M. Powell & Stephen A. Greyser (2011). Explicating Ethical Corporate Marketing. Insights From the BP Deepwater Horizon Catastrophe: The Ethical Brand That Exploded and Then Imploded. Journal of Business Ethics 102 (1):1-14.
Scott J. Vitell, James R. Lumpkin & Mohammed Y. A. Rawwas (1991). Consumer Ethics: An Investigation of the Ethical Beliefs of Elderly Consumers. Journal of Business Ethics 10 (5):365 - 375.
Russell Abratt & Diane Sacks (1988). The Marketing Challenge: Towards Being Profitable and Socially Responsible. Journal of Business Ethics 7 (7):497 - 507.
Scott J. Vitell & James Muncy (1992). Consumer Ethics: An Empirical Investigation of Factors Influencing Ethical Judgments of the Final Consumer. Journal of Business Ethics 11 (8):585 - 597.
George G. Brenkert (2008). Marketing Ethics. Blackwell Pub..
Added to index2009-01-28
Total downloads32 ( #38,009 of 549,700 )
Recent downloads (6 months)1 ( #63,425 of 549,700 )
How can I increase my downloads?