David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Jack Alan Reynolds
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Journal of Business Ethics 77 (4):377 - 403 (2008)
In this article we build on the program of research in well-being marketing by further conceptualizing and refining the conceptual domain of the concept of consumer well-being (CWB). We then argue that well-being marketing is a business philosophy grounded in business ethics. We show how this philosophy is an ethical extension of relationship marketing (stakeholder theory in business ethics) and is superior to transactional marketing (a business philosophy grounded in the principles of consumer sovereignty). Additionally, we argue that well-being marketing is based on duty ethics concepts, specifically the duty of beneficence and non-maleficence. Subsequently, we show how the well-being concept guides marketing decisions for consumer goods firms.
|Keywords||well-being marketing marketing and quality of life societal marketing marketing ethics social responsibility in marketing|
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Citations of this work BETA
Bodo B. Schlegelmilch & Magdalena Öberseder (2010). Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. [REVIEW] Journal of Business Ethics 93 (1):1 - 19.
Chris Mason & John Simmons (2011). Forward Looking or Looking Unaffordable? Utilising Academic Perspectives on Corporate Social Responsibility to Assess the Factors Influencing its Adoption by Business. Business Ethics 20 (2):159-176.
Josh Gullett, Loc Do, Maria Canuto-Carranco, Mark Brister, Shundricka Turner & Cam Caldwell (2009). The Buyer–Supplier Relationship: An Integrative Model of Ethics and Trust. [REVIEW] Journal of Business Ethics 90 (3):329-341.
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